Discover 7 effective strategies to grow your email list and boost sales on your Squarespace eCommerce site. Learn how to attract subscribers and drive customer loyalty.

Unleash the power of Squarespace and ConvertKit! They're the ultimate tech combo that turbocharges your online business. Discover how this dynamic duo takes your eCommerce email marketing to new heights.

If you're struggling with how to sell without feeling like a used car salesman, this post is for you! Six easy steps to show you that it's really all about building rapport and trust with your customers by clearly outlining your offer. This foolproof formula works every time!

Smart, strategic ideas for lead magnets, offers and freebies that go beyond the typical to help you build your email list.

Word of mouth marketing should definitely be part of your eCommerce toolkit so I’m sharing all the benefits, the differences in types of programs and my #1 tool to make it all happen on Squarespace like a dream.

Interested in selling on social media? Here are the exact steps to connecting your Squarespace site to Instagram plus all the pros, cons, alternate options, and ideas to improve the experience for your followers.

Sales and discounts are the same, right? Wrong-o! Discover when to put items on sale, when to discount, and how to match each method up to your business goals in this post all about discounts vs. sales. You’ll learn that not only are these two merchandising features not the same but that there are strategies you can use on your Squarespace site to ensure you’ll always have a successful promotion!

Email marketing should absolutely be at the top of your marketing strategy but what platform should you go with if you’re selling on Squarespace? In this ultimate showdown software battle, we’ll check out my top 3 faves and help you find the right fit for your business.

In building your profitable eCommerce business, both pricing and inventory management are crucial to your success. You can price your products perfectly and still confuse buyers by offering too many options. Learn that it’s not just how you price but what you sell that matters!

Hot take: social media is not your small biz best friend. Here are four big reasons why building an email list is a much smarter eCommerce marketing strategy in the long run than banking on a social media following for traction.

Sometimes you just need a few quick wins. If you’re feeling like you need to drum up some sales real quick, here are four strategies you can implement today to do just that!

Explore specific ideas and recommendations to get the most out of the Squarespace tools available to you. Learn how to translate your customer’s needs to specific website content and design elements to improve user experience for every phase of the customer journey.

Learn how to map your customer’s journey from discovery to purchase and beyond by answering 2 simple questions. This post features a series of guided activities to help you identify copy or design holes on your website so that you can create a compelling eCommerce experience that’s perfectly tailored to your niche audience.

Improve your eCommerce pricing by implementing one of these 7 pricing psychology tips. Learn how to put things on sale the right way and how different scenarios call for different strategies in order to increase sales.

Squarespace has awesome built-in eCommerce features that make managing inventory, promoting products, and merchandising your online store easy and seamless - without the need (or expense) of added apps or plugins. Check out the latest to see what you can incorporate into your online store today!

Email marketing isn’t just about asking people to buy something -- it’s also a great way to interact with people after the purchase! Adding these 4 types of post-sale emails will help you take things from basic and automated to personal and engaging.

Break out of the traditional sales rut and plan a promotion that puts you in control. Strategic product drops and flash sales can help control demand, increase engagement and boost sales. Here are tips on how to make this a successful part of your eCommerce strategy.

Adding a live chat widget can be a quick win for your business when it comes to customer service and making a great impression with customers. It’s easy to add one and becoming the norm for quick convos with online visitors!

Learn the ins and outs of these classic selling strategies so that you can boost customer lifetime value without becoming a sleazeball salesman. Discover when and how to upsell and cross-sell effectively along with tips for selling on both Shopify & Squarespace.

Creating amazing brand experiences may look different for online businesses but has the power to attract loyal brand followers for life. From great UX to stellar customer service, discover simple ways to go the extra mile.