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eCommerce Email Marketing Tips & Strategies
From building lists to drafting campaigns, I've got the insider tips to start serving up eCommerce email marketing realness that has your customers coming back for seconds.
7 Proven Email List Building Tips for Squarespace Shops
Discover 7 effective strategies to grow your email list and boost sales on your Squarespace eCommerce site. Learn how to attract subscribers and drive customer loyalty.
Take the Extra Step: Customizing Your Store’s Email Notifications
Let your customers know that they matter to you beyond the sale by bringing your brand into their inbox. Customizing the default emails your site sends is a quick way to create a personalized experience and Squarespace offers lots of options to quickly and easily edit all the stock emails in one place.
Squarespace and ConvertKit: The Dynamic Duo for Your Online Business
Unleash the power of Squarespace and ConvertKit! They're the ultimate tech combo that turbocharges your online business. Discover how this dynamic duo takes your eCommerce email marketing to new heights.
10 Simple Ways to Prep Your eCommerce Shop for the Holidays
Getting ready for holiday sales doesn’t have to be overwhelming! The 10 simple things on this list will help you make sure that you’re ready for the influx of orders and inquiries that come with running an eCommerce business this time of year.
11 Lead Magnet, Offer & Freebie Ideas to Grow Your Email List
Smart, strategic ideas for lead magnets, offers and freebies that go beyond the typical to help you build your email list.
Squarespace Feature You Should Be Using: Product Reviews
One of the best eCommerce tools you can use is built right into Squarespace and I bet you're not even using it yet. What is it? Product reviews! Find out how to get started sending review requests and displaying them on your site.
How To Set Up an Affiliate Program for Your Squarespace Shop
Word of mouth marketing should definitely be part of your eCommerce toolkit so I’m sharing all the benefits, the differences in types of programs and my #1 tool to make it all happen on Squarespace like a dream.
Email Marketing Platform Showdown (ConvertKit vs. Flodesk vs. Squarespace Email Campaigns)
Email marketing should absolutely be at the top of your marketing strategy but what platform should you go with if you’re selling on Squarespace? In this ultimate showdown software battle, we’ll check out my top 3 faves and help you find the right fit for your business.
Don't Bank on Social Media: Why You Need to Build an Email List
Hot take: social media is not your small biz best friend. Here are four big reasons why building an email list is a much smarter eCommerce marketing strategy in the long run than banking on a social media following for traction.
UX Tips for Every Phase of the eCommerce Journey
Explore specific ideas and recommendations to get the most out of the Squarespace tools available to you. Learn how to translate your customer’s needs to specific website content and design elements to improve user experience for every phase of the customer journey.
How to Launch Your Website… Even If You Don’t Have Anything to Sell Yet
Get a head start on building your audience and generate a buzz by launching your website before you’ve got anything to sell. These simple solutions will help you get more customers, charge higher prices, and generate more leads when you’re ready to flip the “eCommerce” switch!
How to Set up Product-Specific Email Automations with Squarespace Campaigns
I love that Squarespace Campaigns allows you to send emails based on what people buy - it’s just such a great way to create a personalized experience with your shop! Learn how to set up your first product-specific email automation (or series of emails) plus get some ideas on how to really use this feature to its full potential.
4 Post-Sale Emails Every eCommerce Site Needs
Email marketing isn’t just about asking people to buy something -- it’s also a great way to interact with people after the purchase! Adding these 4 types of post-sale emails will help you take things from basic and automated to personal and engaging.
Using Squarespace as Your CRM, Part 2: Crash Course on Updated Member Profiles
Learn how to view, understand and manage your relationships with your website visitors and customers using Squarespace Profiles. Armed with the right information and some key strategies, you’ll be able to more effectively grow your business and communicate more effectively.
Fun With Zapier for eCommerce
If you’re not already using Zapier to make running your eCommerce business easier, don’t be intimidated by it! I’m breaking down the best apps for shipping, email marketing and eCommerce - plus some fun zap ideas to get you started!
How to Increase Customer Lifetime Value Through Email Marketing
Discover five email marketing automations (plus a bonus!) you should be using to increase customer lifetime value with guest blogger Madeleine Murrey of Madeleine Murrey Media!
Simple eCommerce Marketing Ideas
Launching an online store? Don't forget marketing details like email lists, upsells, post-purchase emails, live chat, and branding. Build customer loyalty and repeat sales with these simple yet effective ecommerce marketing tactics.