Flodesk + Squarespace Commerce: A Real Look at The New Integration
If you’ve ever strung together Squarespace and Flodesk with a series of zaps and a prayer, I know you’ve thought: surely there must be a better way? Good news: Flodesk now offers a direct integration with Squarespace Commerce. No Zapier or duct tape necessary. But real talk: there are still a couple of kinks to iron out and some pitfalls you’ll want to look out for. Let’s break down exactly what you can do, the smart ways to take advantage of this update, and what you still can’t, so you can plan your automations confidently.
What This Integration Actually Enables
Finally! Here’s what you can now do with Squarespace x Flodesk:
Customer Sync: Automatically import all customers into Flodesk as a segment.
Post-Purchase Triggers: Launch workflows the moment a purchase completes - just pick Squarespace as the trigger in Flodesk (Makes a purchase → On the store …), then optionally filter by product.
Powerful Workflow Capabilities: From cart purchase to final email, Flodesk handles the workflow logic. Use delays, conditions, and design strategic sequences to ask for reviews, cross-sell, or welcome repeat buyers. (More on this below!)
What It Still Doesn’t Do :(
No Abandoned Cart Emails: Squarespace's API doesn’t support the detection of abandoned carts, so recovery sequences still aren’t possible. No tool outside of Squarespace’s own email campaigns can trigger upon cart abandonment yet.
No Real-Time Form Opt-In Sync: New sign-ups via Squarespace forms are only synced to Flodesk every six hours, unlike purchases, which sync instantly. IF you need form submissions to sync instantly that’s not a problem though - just embed your Flodesk forms like normal vs. using the integration.
Doesn’t Replace Squarespace Transactional Emails: This integration does not replace the automated Squarespace customer notifications, such as the order confirmation email or shipping confirmation email. Those are transactional and are handled by Squarespace. Flodesk handles the relational follow-ups. You can’t turn off Squarespace’s system emails, so make sure you customize and brand them (more on that in this post).
What Gets Sent via Squarespace vs. Flodesk Cheat Sheet
Via Squarespace
Order confirmation (via Customer Notifications)
Shipping confirmation (via Customer Notifications)
Abandoned Cart (via Campaigns)
Via Flodesk
Product-specific emails or workflows
Customer-specific emails or workflows
Wildcard
Review Request email - your pick on this one! Just make sure that if you enable the automatic Squarespace review email that you don’t set one up via Flodesk and vice versa.
How the Integration Works Behind the Scenes
When you connect, a segment is automatically created and named after your Squarespace store URL. You can rename it after the fact without breaking the sync.
The initial import includes all customers who’ve opted into marketing.
Ongoing sync runs automatically every six hours for form opt-ins. Purchases sync immediately and are marked as either Unconfirmed (if not opted into marketing) or Active (if opted-in).
How to Connect Squarespace & Flodesk
Ok, so you’re into this? Making the connection is super easy! Just go to Account settings > Integrations, click Connect on the Squarespace card, and follow the prompts!
Screenshot of Flodesk and Squarespace integration
How to set up a Squarespace Purchase Follow-up workflow in Flodesk:
Alternatively, if you haven’t done that yet and you’re in the middle of building out a workflow, you can also do it right there by choosing Squarespace as a trigger in a purchase follow-up workflow.
Head to the Flodesk dashboard under Workflows → + New → Purchase follow-up.
Select Your Trigger: Choose 'Makes a purchase' and select your Squarespace store.
Product-Specific Workflows: Filter by product if needed. Note that each workflow currently supports filtering for one product, requiring a specific workflow for each.
Build Your Customer Journey: Incorporate time delays, conditions, and multiple emails to craft a personalized customer experience.
Setting up a workflow in Flodesk
Connecting Squarespace as an integration in Flodesk
Creative Workflow Implementation Ideas:
Not sure where to start with commerce-related workflows? Here are some ideas to get the wheels spinning!
Thank-you email after a purchase
Detailed how-to-use instructions for a product
Address common product or service FAQs
Upsell or cross-sell related products
Send a review request email post-delivery
Offer an exclusive discount for repeat buyers
Invite customers to join a membership, subscription, or community
Implement seasonal or collection-based follow-ups
Squarespace x Flodesk FAQs
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Nope. Everything you can currently do (customer sync and purchase-triggered workflows) happens natively.
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Not currently - Squarespace doesn’t send that kind of trigger through the API.
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Form opt-ins every six hours; purchases are synced instantly. If you need forms to sync instantly though, just embed a Flodesk form!
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In a dedicated segment named after your store URL - you can rename it later if you’d like.
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Absolutely - but note that each workflow only supports a single product filter. So if you want to send 3 unique automated emails for 3 specific products, just set up 3 workflows in Flodesk.
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Flodesk workflows could overlap. To avoid duplicates, disable Squarespace post-purchase emails if you’re using Flodesk for follow-ups.
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On Squarespace, go to Settings > Selling > Checkout and toggle Email Signup ON. You can also customize the text displayed in the signup box by clicking on Email Signup Settings.
Bottom Line
This new integration is exactly what so many Squarespace sellers have been hoping for. Now, you can finally say goodbye to Zapier, create purchase-triggered workflows, and send out beautiful follow-up emails—no complicated workarounds needed. While things like abandoned cart emails and instant form syncing are still on the wish list, this update is a big step forward for building stronger customer relationships right inside Squarespace.
If you’re excited to try it out, you can sign up using my Flodesk affiliate link. Not only will you get access to these handy new features, but you’ll also be supporting more tutorials like this one in the future. It’s a win for your business and helps our whole community grow!
