Strategic Web Design Thinking for Squarespace
By Category
How To Set Up a Profitable Shipping Strategy on Squarespace
The secret to not losing your shirt (and your mind!) when it comes to shipping is to take care of both sides of the shipping equation - what your customers see and what you do behind-the-scenes. Check out this post to also find out which shipping method and shipping extension combo I recommend most!
Website Tips From an eCommerce Pro
Part actionable list, part pep talk - this post has 7 tips on eCommerce, web design and websites in general from me, an eCommerce pro! These are the things that I think would make every website more engaging, more successful and just more fun to use!
Which Squarespace Plan is Right for You?
Which Squarespace plan is best for eCommerce? It depends! But in this quick read, I break down exactly which one to go with based on your exact needs.
When Not to Integrate Shopify and Squarespace
Taking a look at the reasons not to integrate Shopify into Squarespace by asking some tough questions and getting really real! Learn about the 5 worst reasons to integrate these two eCommerce platforms, plus some disadvantages and alternatives to this idea.
Using Squarespace as Your CRM, Part 2: Crash Course on Updated Member Profiles
Learn how to view, understand and manage your relationships with your website visitors and customers using Squarespace Profiles. Armed with the right information and some key strategies, you’ll be able to more effectively grow your business and communicate more effectively.
What eCommerce Platform am I Recommending Most These Days?
A behind-the-scenes look at which eCommerce website platform I am endorsing most these days and what factors cause my recommendations to change from time to time.
How to Choose an eCommerce Merchant Processor
Taking a look at what factors to consider when choosing a payment processor, including what options are available on both Squarespace and Shopify. Not sure which way to go? Check out my recommendations for either platform!
How to Connect Squarespace to Anything
Learn how to connect Squarespace to pretty much any other app you use for your ecommerce business - without needing to pay for or manage a bunch of random third-party apps!
15 Things to Update on Your eCommerce Website
This post features 15 actionable tips and tools to make sure you’re getting the most out of your eCommerce website. Updated from my previous series with tools & strategies to help small businesses cope with COVID, these are strategies you can use now and in the future.
3 Features of a High Functioning eCommerce Website
The key to a successful eCommerce business? Building on a platform that does more than just manage a storefront. Learn more about my favorite Squarespace features that turn your average website into an eCommerce powerhouse.
The Best eCommerce Templates for Squarespace
Selecting a Squarespace template is easy if you know what to look for and how things work. In this post, I’m also shouting out my favorite free and paid Squarespace template for eCommerce!
UX Lessons From a Former Sign Designer
Trying to figure out how to communicate with your website visitors in the simplest way possible, minimizing confusion and boosting sales along the way? Take some lessons from real world wayfinding sign design and apply them to your website!
Why I Love Squarespace for eCommerce
Proving that some things really do get better with age, Squarespace’s latest platform offers all the eCommerce features you need plus the design freedom you want. This post covers the highlights of Squarespace versus other platforms, Squarespace 7.0 versus 7.1, and tips for when it’s time to give your site an update.
How to Upsell & Cross-Sell on Your Online Store
Learn the ins and outs of these classic selling strategies so that you can boost customer lifetime value without becoming a sleazeball salesman. Discover when and how to upsell and cross-sell effectively along with tips for selling on both Shopify & Squarespace.
How Small Businesses Can Compete With Amazon on Shipping
Using all the tools, technology, and resources available, you can offer a premium shipping experience without seeing red. Combined with some simple pricing strategies, your small business can ship as smart as the big guys and create happy, loyal customers in the process.
Feature Review: Squarespace Member Areas
When it comes to setting up gated or members-only content (whether free or paid), I’ve tried nearly all of them but the one I'm most excited about (and will probably solely recommend in the future) is the newest Squarespace feature: Member Areas!
How to Sync Inventory Between Squarespace & Shopify
Multi-channel selling is where it’s at but keeping track of inventory can be a nightmare! I’m reviewing an inventory-syncing app that will help you keep things up to date on Squarespace, Shopify, Square, and more.
eCommerce Crash Course: Coupons, Offers, Discounts & Promos
Before you go creating coupon codes all over the place, check out this crash course in eCommerce discount strategies. Assess whether they are right for you, and find out how to implement a discount strategy successfully. If you’re also feeling a little stuck in a discount rut, I also provide some new ideas you can try to mix things up!
Should You Offer “Buy Now, Pay Later” Options on Your eCommerce Website?
It's becoming super popular to see "Buy Now, Pay Later" options on websites big and small. In this post, I explain how they work, whether you should give one a try and how to add an alternative payment option to your eCommerce website.
A Minimalist's Guide to Branding
A minimalist brand doesn’t mean boring! Find out why I think it’s great to start simple and iterate as you grow along with my checklist for the things you actually need - so you can know what to save for later!


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
