Trying to figure out how to communicate with your website visitors in the simplest way possible, minimizing confusion and boosting sales along the way? Take some lessons from real world wayfinding sign design and apply them to your website!

Proving that some things really do get better with age, Squarespace’s latest platform offers all the eCommerce features you need plus the design freedom you want. This post covers the highlights of Squarespace versus other platforms, Squarespace 7.0 versus 7.1, and tips for when it’s time to give your site an update.

Learn the ins and outs of these classic selling strategies so that you can boost customer lifetime value without becoming a sleazeball salesman. Discover when and how to upsell and cross-sell effectively along with tips for selling on both Shopify & Squarespace.

Using all the tools, technology, and resources available, you can offer a premium shipping experience without seeing red. Combined with some simple pricing strategies, your small business can ship as smart as the big guys and create happy, loyal customers in the process.

When it comes to setting up gated or members-only content (whether free or paid), I’ve tried nearly all of them but the one I'm most excited about (and will probably solely recommend in the future) is the newest Squarespace feature: Member Areas!

Multi-channel selling is where it’s at but keeping track of inventory can be a nightmare! I’m reviewing an inventory-syncing app that will help you keep things up to date on Squarespace, Shopify, Square, and more.

Before you go creating coupon codes all over the place, check out this crash course in eCommerce discount strategies. Assess whether they are right for you, and find out how to implement a discount strategy successfully. If you’re also feeling a little stuck in a discount rut, I also provide some new ideas you can try to mix things up!

It's becoming super popular to see "Buy Now, Pay Later" options on websites big and small. In this post, I explain how they work, whether you should give one a try and how to add an alternative payment option to your eCommerce website.

A minimalist brand doesn’t mean boring! Find out why I think it’s great to start simple and iterate as you grow along with my checklist for the things you actually need - so you can know what to save for later!

If you’re not already using Zapier to make running your eCommerce business easier, don’t be intimidated by it! I’m breaking down the best apps for shipping, email marketing and eCommerce - plus some fun zap ideas to get you started!

No get rich quick schemes, here! Just some super simple not-so-secret secrets to help you get to launch day faster so you can start building on your eCommerce successes early.

Creating amazing brand experiences may look different for online businesses but has the power to attract loyal brand followers for life. From great UX to stellar customer service, discover simple ways to go the extra mile.

Launching an eCommerce website is not a “build it and they will come” situation - you’ve got to do your work on sales & marketing! Here is my take on all the Squarespace extensions that can help you with things like getting customer testimonials, running digital ads, and syncing your product feed to other sales platforms or channels.

Discover five email marketing automations (plus a bonus!) you should be using to increase customer lifetime value with guest blogger Madeleine Murrey of Madeleine Murrey Media!

Guest blogger, Alex from HeySugar SEO, gives us a crash course in all things SEO for eCommerce sites. From keyword research to schema, here’s everything you need to know to boost your eCommerce SEO!

Building trust with online customers and clients online can be an uphill battle - but not if you incorporate these 8 things on your website! Simple trust signals can go a long way in boosting sales on your eCommerce site.

If you’re using your Squarespace site to sell… pretty much anything… you should totally be using the Squarespace Commerce App! It’s basically like having a powerful little store right in your pocket wherever you go and it makes it super easy to manage orders, shipments and inventory right from your phone or tablet!

Looking to up your shipping game… or just stop wasting afternoons in line at the post office? Try a Squarespace shipping extension to help you process orders, print labels, manage returns, track shipments, and more!

Launching an online store? Don't forget marketing details like email lists, upsells, post-purchase emails, live chat, and branding. Build customer loyalty and repeat sales with these simple yet effective ecommerce marketing tactics.

Establishing your visual brand identity and brand voice can help you communicate better with your target demographic. Done consistently, you can build a strong reputation that keeps customers coming back for more.