A Minimalist's Guide to Squarespace Sales & Marketing Extensions
Launching an eCommerce website is not a “build it and they will come” situation - you’ve got to do your work on sales & marketing! Squarespace has a few extensions just for things like getting customer testimonials, running digital ads, and syncing your product feed to other sales platforms or channels. Here’s the 411 on all of them!
Delighted
Making sure that your customers had a great experience is obviously super important for brands of all sizes but Delighted makes it easy even for small businesses to get super actionable feedback from customers in the same way huge companies like Target, Uber, and Instacart do. Most importantly (to me, at least) is that it’s automated since this extension will automatically pull from your Squarespace order data.
What it does:
Allows you to send one-question surveys of several different types to customers either right after they order or on a specified delay. You can collect feedback in one area, track trends, or even automatically send responses to certain people on your team so they can follow up.
Who should try it:
Anyone looking to build up social proof with positive testimonials from customers without having to do a ton of setup tracking them down. Since the surveys are so simple and easy, customers are super likely to submit their feedback, which you can use on social media or your website to delight future customers. And the circle continues.
Pricing:
Free plan available that includes up to 1000 trackings per month and 3 users which I think would work for most teams. You only get one survey type on the free plan but everything can be automated so if you’re running a smaller shop, this would work great for you.
GoDataFeed
Not going to lie to you that setting up data feeds for shops on Facebook, Instagram, Google or Pinterest is NOT my jam. I know people who are great at this and am happy to refer them but for those that are looking to run online ads without having to worry about syncing product data across multiple channels or platforms, GoDataFeed will save you so many headaches.
What it does:
GoDataFeed automatically pulls in your Squarespace product data and optimizes your catalog for multichannel marketing. You can manage all your product info from one place, create optimized ads and make it so much easier for you to manage digital marketing campaigns in-house.
Who should try it:
Anyone who is looking to run ads or sell on platforms like Google, Facebook, Instagram, Pinterest, or 200+ marketing channels.
Pricing:
The lite plan is $39/mo will cover up to 1,000 SKUs and is still super robust in terms of all the other features (unlimited stores, users, and data modifications) compared to the Plus plan which is $99/mo. The right plan for you will really depend on how many products you have but the time GoDataFeed will save you on either plan is well worth it in my opinion.
Outfy
A lot of people have “social media” on the marketing to-do list but realize it can be… a lot. With Outfy, you can automate social media posting, saving you a ton of time working on getting new traffic to your site. You can easily create videos, GIFs, collages, or even put the whole thing into “autopilot” mode.
What it does:
Once you sync your Squarespace site to Outfy, you can easily generate ads for Facebook, Instagram, and Google for any product in your shop. Share on social media, automate posting or create graphics all from the Outfy dashboard.
Who should try it:
Anyone who wants to try their hand at social media marketing without needing to hire a graphic designer or digital marketer.
Pricing:
All the plans basically include the same features so you’re basically just going to pay for how much you use or share via the app. The free plan gets you 30 credits/month, where one credit = one post to a social network. If you want to use any of the GIF, video, or collage layouts those are more credits.
Bottom Line
Running an eCommerce business on Squarespace is made even more powerful by taking advantage of some of the extensions that are available to supercharge the experience. (See also: this post all about Squarespace shipping extensions!) If you’re looking to get more eyes on your store either through social media marketing, selling on other platforms, running digital ads, or building up a huge roster of satisfied customers, give one of the sales & marketing Squarespace extensions a try.
