Launching an eCommerce website is not a “build it and they will come” situation - you’ve got to do your work on sales & marketing! Here is my take on all the Squarespace extensions that can help you with things like getting customer testimonials, running digital ads, and syncing your product feed to other sales platforms or channels.

Discover five email marketing automations (plus a bonus!) you should be using to increase customer lifetime value with guest blogger Madeleine Murrey of Madeleine Murrey Media!

Launching an online store? Don't forget marketing details like email lists, upsells, post-purchase emails, live chat, and branding. Build customer loyalty and repeat sales with these simple yet effective ecommerce marketing tactics.

Establishing your visual brand identity and brand voice can help you communicate better with your target demographic. Done consistently, you can build a strong reputation that keeps customers coming back for more.

Simply adding a live chat option to your eCommerce website has the power to reduce abandoned carts, increase the likelihood of visitors making a purchase, increase average order value and decrease returns. And that’s just the tip of the iceberg! Learn more about how live chat can become your small business website’s secret weapon.