SEO Best Practices for Product Pages
When it comes to Squarespace SEO, I usually defer to the experts and always recommend starting from Squarespace’s own SEO checklist. This is a great resource to start dabbling in improving your site’s search performance and touches on all the site-wide best practices. There are some specific things you can do on your product pages to give things a boost as well though and that’s what we’re going to be talking about here!
First, A Big Fat Disclaimer
SEO is crazy complex and a niche unto itself. When we talk about improving things for SEO purposes, we’re talking about the super long game. Changes you make today will have virtually no impact on how things perform tomorrow but may have measurable ripple effects over time. So, if you’re here thinking that making these changes are going to magically change how your site performs in search overnight, you will be disappointed.
BUT this does not mean that they aren’t worth doing – just want to set some realistic expectations here! Ok, onward!
Squarespace eCommerce SEO
One of the most important things you can do before you jump into your product pages specifically is make sure your site is connected to Google Search Console. (Step-by-step instructions on that in this Squarespace support article.) Doing this will help serve up some pretty helpful info to your Squarespace analytics dashboard. You’ll want to use this info to help you compile a list of relevant keywords that you can incorporate into your product pages.
Related Post: Crash Course: The Squarespace Commerce Analytics Panel
Once you have that done, it’s time to head to your shop and take a look at your products.
How to Optimize Your Product Pages for SEO
Here’s a checklist of 6 specific things each of your product pages should have in place.
Related Post: 6 Simple Tips for eCommerce Photography that Converts
Bottom Line
SEO can be a little overwhelming but most of the best practices help improve your site as much for your real life customers as they do search engines. Thinking about how your customers experience your site, what information they need and how you can best communicate to them digitally will ultimately also help your site perform better in search. When it comes to your product pages, incorporate the tips in the 7 areas above for each and every item you sell and over time you should find that more of the right people are finding you.