3 Squarespace eCommerce Myths - Busted!
Updated August 2021
Sometimes for fun - and in the name of "competitor research” I like to Google things like “Is Squarespace good for eCommerce?” and “Should I use Squarespace for my eCommerce website?" just to see what people are saying. It helps me keep in touch with the good, the bad, the ugly, and - sometimes - the just plain wrong. Since this post was originally published Squarespace has become an even stronger eCommerce solution and yet I still regularly see outdated or even just blatantly incorrect information out there. So, in an effort to keep the misinformation to a minimum let’s bust some Squarespace eCommerce myths!
Myth #1
design options are limited on Squarespace
Truth
Squarespace templates help you save time & money
Not only do all of Squarespace’s templates allow you to build an online store of any size but there are virtually no limits to design or functionality. And just because a template looks one way right out of the box doesn’t mean things have to (or should!) stay that way. The best part of starting from a template (whether free or paid) is that it’s a great way to not have to reinvent the wheel and start a new site from scratch each time. This is the “standing on the shoulders of giants” approach and I, for one, and here for it! By allowing a template to do some of the heavy lifting, you can devote your precious time and resources to really building out the experience of your site and getting all the selling tools in place to support your business.
Dig Deeper:
How to pick the right Squarespace template for your eCommerce site →
Myth #2
there are limits to what you can sell on Squarespace
TRUTH
You can sell more on Squarespace than Shopify
Not only are you allowed more products, more options, and more variations on Squarespace than on Shopify, there’s really no limit to what you can sell without needing to tack on additional paid apps or string multiple systems together into some sort of “hacked” experience. Additionally, because of all the different things you can sell on Squarespace without needing to look elsewhere for solutions, there tends to be a lot of wiggle room in how you can set things up so that you can make sure the experience is tailored perfectly for your brand. This allows a level of both creative & technical freedom that you’ll be hardpressed to find anywhere else.
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Myth #3
analytics & SEO features are lacking
TRUTH
Squarespace has awesome commerce analytics & SEO Features built right in!
I think I finally figured out that the reason why this myth persists is that there are some folks out there that benefit from it being true - namely people trying to scam you with sketchy search ranking guarantees and make you doubt your own ability to read a graph or chart 🙃There’s also the misconception that just because something is easy that it can’t also be effective. Squarespace has all the same SEO powers as any other platform, they just don’t make you work double-time to access them or put them to use. They just. Work. The same thing goes for analytics; all the data you need (and then some) is right there, made plain and simple so that you can have the data you need readily available to make business decisions.
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