Built-In Features to Help You Sell on Squarespace
Updated June 2021
When you’re ready to do some serious business on your website, the last thing you want to do is realize that you don’t have the tools you need to get the job done. I love that Squarespace offer so many ways to help you sell without the need to add extra plugins. Not only does this save you $$$ but you don’t have to worry about trying to string together a bunch of apps that may not play nice together. Even though there are so many built-in features to help you sell on Squarespace, my bet is you can find something new on this list that you could incorporate to help you convert more visitors into customers. Let’s dig in!
Related Products
Displaying related products allows visitors to find what they're looking for more easily and maybe even help them discover something new that they didn’t even know you had! The secret to displaying related products on Squarespace is just to make sure everything has a category or tag. From there, the related products section auto-populates based on your preferences; you can choose to display recently added products within the same category or tag, products with the highest available stock level, or just a random assortment of related products. You can even fine-tune what’s displayed on a product-by-product basis if you want even more control!
Product Waitlists
This feature is geared towards making sure you don't miss a sale if any of your items go out of stock but you could also easily hack this to build hype and collect email addresses for people interested in products that haven't even launched yet. So many possibilities! To be able to do pre-orders and gauge interest in out-of-stock items without any custom code or a plugin is 😍
Bulk Spreadsheet Editing
If you want to update all your product info there’s no need to go into each. individual. product. one. by. one. and update them - use a spreadsheet to make those edits in bulk! The ability to bulk edit things like prices, variants, categories, and inventory via spreadsheet makes managing your store on Squarespace super easy.
Limited Availability Labels
This one is simple but powerful. Showing people that stock is low creates a sense of urgency is a known purchasing motivator to potential buyers. You can enable this label for any physical or service product in your store. This would be a great feature to turn on to highlight the exclusivity of a service you offer or boost sales of a limited edition item in your shop. You have a ton of flexibility to edit exactly what this message says and looks like so that it can be 100% on-brand for you.
Customizable "Sold Out" Labels
Why is this so cool? Because it means you can use Squarespace to manage the inventory of things beyond physical products and use a customized "Sold Out" label to indicate that your class is fully booked or service is not accepting new clients at this time. Combine this with the Waitlists and Limited Availability features above and you have several very powerful and automated ways to show people what you offer, create a sense of urgency to buy, and collect info from those interested who may have missed their moment.
Product Variant Images
Show shoppers an image of exactly what they are looking for so there’s no need for them to use their imagination when it comes to your different product variations. This allows them to compare things like different colors, patterns, or bundles visually. It’s so nice to be able to click on an option and then see exactly what you’ll be getting. This is such an important way to build trust with your customers and reduce frustration, returns, or confusion. If you have products with simple or complex variations, I definitely recommend making sure you have a photo of each iteration!
Member Areas
Member Areas is a great Squarespace feature that allows you to turn virtually any content you have into gated content that members need to pay to gain access to. I dig into this more in this post but in short, this is a great way to sell classes, guides, workshops - and so much more! You can offer multiple membership tiers and everything is automated and self-managed all right within Squarespace.
Bottom Line
If you're selling on Squarespace, be sure you’re taking advantage of all these built-in features to help your store stand out and be as engaging as possible. Not only will they make sure that your customers have a great experience when browsing your site, but you also won’t have to worry about the pain (or the cost) of managing third-party plugins. Want to make sure you’re in on all my favorite high-functioning features? Check out this post!
