The Squarespace Plugins for eCommerce Sites a Pro Uses
If you’re looking for a way to take your eCommerce site from basic to the next level, Squarespace plugins can really come in handy! Think of them as the little copy-and-paste snippets that you can use to tweak some of the out-of-the-box functionality. The one thing I want to stress is that you shouldn’t be stressed when you click on any of these links and see code staring back at you! For the most part, all the heavy lifting is done for you and where things are a little more complicated, well, that’s what tech support is for :)
At the least, checking these out will let you know what’s possible on your Squarespace eCommerce website! I’ve built tons of eCommerce sites and write a lot of code myself but the plugins on this list are some of my favorites that I find myself either turning to time and again or keeping in my back pocket for just the perfect occasion!
Upsell Page (Free)
Product Breadcrumb Extension (Paid)
Squarespace built-in breadcrumbs will get you back to your shop’s home page but what about the product categories & subcategories?! No worries, this extension makes it easy to display nested category breadcrumbs on any Squarespace 7.1 site.
Featured Product Tag (Free)
I contributed this plugin to Ghost so, of course, I had to include it on this list :) In this plugin, I used the featured item toggle to create a special product tag. This is a great way to draw attention to featured items in your shop.
Done! Go to Cart Message (Paid)
Something that’s cool about Express Checkout for single product stores is that it automatically directs people right to their cart after choosing an item. To replicate a similar experience for a multi-product store, grab this super plugin! It just makes it easy and engaging for people to get to checkout faster.
I really like this plugin because it offers you a way to engage customers after they purchase. It’s a great way to provide or ask for more information without cluttering up your checkout experience, something I expand more on in this post: Website Tips From an eCommerce Pro. The demo shows an email sign-up form and social media links which are both great options but you could also use this to let people know what to expect next or provide other helpful links.
Testimonial Slider (Paid)
I really like this minimal-looking testimonial slider and providing some social proof like this is a great thing for almost any site. This is a paid plugin but there are so many awesome customization options that make it easy to change up the look! Ghost also has some other paid testimonial slider plugins with some slightly different styles so if this one isn’t for you in terms of aesthetic, be sure to check the others out!
2nd Nav Button (Free)
If your solo nav button is feeling lonely, give it a friend! This plugin allows you to add a second header navigation button to any Squarespace 7.1 site. You do have to edit the code just a little depending on how many menu items you have in your navigation but that could not be any easier!
If you sell items with lots of color variations, this is a great plugin that allows you to display a color picker instead of the standard text menu. I will say that this is probably one of the more technical plugins but SQSP themes has great email support. Bonus: if you’d rather show an image of a fabric, texture, or pattern for each option instead of just a color - you can do that, too!
This plugin is great if you are looking for a way to display things like sizing charts or other additional product info as a pop-up versus including it in the product details or even as a FAQ-style accordion dropdown. You can include any type of info in the pop-up just like a regular page!
Simple Pricing Tables (Free)
I really like following Beatriz Caraballo’s posts because she does a great job at walking you through how and why the code works but if the sight of code makes you a little 🤢 you can always just skip to the bottom of the post to grab the code to copy and paste! I really like this solution for pricing tables because it doesn't require using the markdown block, which I typically use for things like FAQ pages. If you’re a service-based business you def need this!
Product Shop Labels (Free)
This is another one from Beatriz Caraballo that walks you through each line of code and it’s similar to my featured product tag code, above. This takes things a step further and allows for different labels based on what you tag a product which is a good solution if you want to have multiple labels such as “coming soon”, “new” and “sale”. For just one tag, I would just go the featured product route because it’s less code.
Universal Filter (Paid)
Ok, this is definitely the most technical plugin on this list but it’s also one of the most powerful. This is not one you’re probably going to want to install yourself but once it’s up and running, it makes filtering through multiple categories and tags super easy. This makes for such a nice shopping experience to be able to filter down to just exactly what you’re looking for. Awesome customer support via email!
Bottom Line
Plugins are a great way to take your Squarespace site to the next level, especially if you’re an eCommerce business! If you can copy and paste, you can achieve some really cool things that will make the shopping experience more engaging, easier to manage and just a little bit cooler than the norm.