It’s Time to Make the Move to Sustainable eCommerce Packaging

Did you know that it's predicted that 95% of purchases will be online by 2040?! Great news if you're an eCommerce retailer but not so great news for our planet when you think of all the wasteful packaging that will be created. I'd like to challenge you to make a brand commitment to using environmentally responsible packaging.

Getting started doesn’t have to be a daunting task. Start by just doing an audit of the layers of your packaging to ensure there’s nothing unnecessary that could be eliminated. From there, look for packaging made from non-renewable materials that can be switched out for more eco-friendly options.

All the packaging from my fave packaging partner noissue is either compostable, made from recycled/recyclable materials or reusable so if you’re not sure where to even start they’re a pretty good option. It doesn’t hurt that they have low order minimums and make it easy to customize your own branded packaging!

Check out the ideas below for some easy packaging swaps!

 
eCommerce Packaging
Sustainable eCommerce Packaging

Remove bubble wrap as a layer

 
Sustainable eCommerce Packaging

Ditch the cellophane & wrapping paper

Best Packaging for eCommerce Shops
 
Affordable eCommerce Packaging
Sustainable eCommerce Packaging

Replace plastic poly mailers with earth-friendly options

 
Sustainable eCommerce Packaging

​Use pre-used materials (like plastic or paper)

Best Affordable eCommerce Packaging
 

Even changing just one layer out for a more responsible option makes a difference, so don’t be discouraged by starting small – it still has an impact!

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

Contact Me

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