How to Sell Bundles & Kits on Squarespace
In this recent post, I sang the praises of bundles. They’re a great way to simplify the buying process, add value, reduce friction and boost sales - all total wins! But how do you actually sell bundles and not feel like you’re constantly having to babysit your inventory and stock levels? I mean, think about it:
Say you sell both Product A and Product B by themselves. But since you know that bundles are a great sales tool, you also sell a bundle that contains both Products A & B together. As is, every time you sold one of your bundles you would have to go in and manually adjust the available stock levels for the individual products so that you don’t run the risk of overselling them. The same would work in reverse if there was a run on Product A because it became super popular. Without manually adjusting the stock level of your bundle someone may purchase it without you actually having enough inventory on hand to fulfill it. No good.
The solution is a super simple tool called Trunk. I love Trunk and wrote about it in this blog post as a great way to sync inventory levels between programs such as Squarespace and Shopify, or Squarespace and Square, or any other number of platforms that Trunk integrates with such as Amazon, eBay, Etsy, Faire, and Quickbooks Online.
But the secret is that it does more than just sync things up between platforms - it can also be used to sync things up on the same platform. Which makes it perfect for keeping your inventory in tip-top shape even if you’re only selling on Squarespace.
Advanced Bundling & Kitting
I explained above a simple bundle that contains two items that are also sold individually but you may have a scenario that’s a bit more advanced such as:
This kit could contain the box, the string, the liner, AND all the individual chocolate pieces.
If you sell the same items in multiple quantity packs. An example of this might be if you sell candy bars and provide the option to buy a single bar, a pack of 5 bars, or a pack of 10 bars. In this case, once your inventory drops to 9 you would need to make the 10-pack unavailable but still offer the 5-pack and individual options. Trunk can do this for you. Bonus - even if you decided to no longer offer the single bars (who only wants one candy bar anyways?!) you could set that up as a hidden product so that the availability of your other options still depends on how many individual bars you have in stock. This brings us to:
If you sell gift boxes or bundles and need to keep track of all the pieces, materials & supplies. Gift boxes and subscription boxes are really popular with customers but they can be a lot to manage as a merchant! How many boxes or bundles you can sell ultimately depends on the component in your bundle with the lowest available quantity. And components don’t need to be publicly available goods, either! Just like in our candy bar example above, you can add all the parts you need to fulfill an order as a component: the box, the fill, the pack-ins, and all the actual items included in your gift box! Think of how much easier it would be to sell gift boxes that contain similar but not exactly duplicate items; no more last-minute inventory crunches or overbuying just to be on the safe side.
Q: What about “build your own” bundles or boxes?
This is a popular topic and one reason why some people look to Shopify over Squarespace, where the functionality exists but only if you’re willing to pay for no less than 3 third-party apps to the tune of $$$$ per month. Needless to say, I’m not a fan. Don’t worry - emulating a custom “build your own” bundle experience on Squarespace is easy if you just set your products up as variants instead of main products. This is made so much easier because on Squarespace each product can have up to 6 options and up to 250 variant combinations whereas on Shopify you’re limited to 3 options and 100 variant combinations.
So, for example, if you want to sell a gift box that contains six items you would just set up each set of items as variants of your main gift box product. Customers would choose your gift box product, then select the items they’d like to add to the box using the drop-down menus for each option set. Using Trunk, you could easily sell the same options in multiple different gift boxes without losing your mind trying to keep up with everything!
Related Post: To sell even more advanced customizable products with more complex pricing, you could also always build a custom order form for Squarespace.
Try Trunk
If you’d like to see what it’s like to streamline your inventory tracking when selling bundles & kits, you can try Trunk out free for 14-days. The trial includes all the features you need to make this happen but after that, you will need to be on the Pro Plan which starts at just $39/month and scales up based on the number of orders you have each month. Simple.
