How FAQs Can Boost SEO and Customer Satisfaction on Your Squarespace eCommerce Website

Web Design

Jun 27

Real talk: FAQ pages aren't exactly the most glamorous topic in web design. Let's face it, no one starts a conversation about their website by raving about their awesome FAQ page. But here's the thing: FAQ pages are often overlooked or added as an afterthought, leaving visitors searching for missing information. That's why I believe it's smart to include a FAQ page right from the start, even if you're not sure how "frequently" those questions are asked!

Here are my tips to ensure your FAQ page does its job:

Pay attention to design & organization: While FAQ pages may seem a bit mundane, they don't have to be ugly. Organize your page effectively using accordion menus, tabs, or dropdowns to prevent it from looking overwhelming. Headers and subheaders can make the page skimmable, and anchor links improve the user experience. Function matters more than form, but a messy FAQ page can be a red flag.
Answer the questions no one asked: Sure, FAQs are meant to address frequently asked questions, but they can also be an opportunity to showcase your brand's personality. Consider including questions that no one would think to ask, but that allow you to share a bit of your brand's story or values. Think of them as the "I'm so glad you asked that" type of questions.
It's okay to repeat yourself: Don't assume that visitors have read every page on your site. Even if you have a dedicated shipping page, include shipping-related FAQs on your FAQ page. People tend to skim websites, so your FAQ page serves as a highlight reel of important information from across your site. Include key details that visitors may have missed and provide links to relevant pages for more in-depth information.

If you're unsure about what to include on your FAQ page, here are some ideas:

Contact information
Unique selling points of your product or service
Guidance on choosing the right product/service
Things customers might need to know but haven't thought to ask
Return policy
Shipping options and timelines
Password reset instructions
Refund policy

In a nutshell, every website can benefit from a well-crafted FAQ page, even if it's short and sweet. Think of it as an opportunity to educate your customers and build their confidence in doing business with you. A well-organized FAQ page with thoughtful answers shows your commitment to providing exceptional customer support. So, let's give your visitors the answers they're looking for and create an FAQ page that truly shines.

SEOContentCustomer ExperienceUX

Kristine Neil

Fractional Web Partner

I'm Kristine Neil - a communications strategist who has spent 20+ years designing websites, first running a full-scale design and marketing agency, and now leading my own studio. I've been the creative director managing the work, the coder quietly fixing what others couldn't, and the strategist in the room asking why before how. Somewhere between the MBA and the other degrees, I decided web design was just one tool in a much bigger toolbox - the real work is figuring out what you're trying to say, who needs to hear it, and what's getting in the way. A website is just where all of that comes to life.

I build on Squarespace, and after years deep in the platform I know how far it can go and when to push past its limits. These days, I'm especially drawn to working as a fractional partner - getting to know an organization over time and helping with whatever moves them forward, whether that's a full redesign, an ongoing hand with content and strategy, or just being the person who knows their site best. I write here about eCommerce, web strategy, and making the complex feel a little more human.

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