9 eCommerce Design Tips I Love from GoLive's eCommerce Template
I recently had the chance to dive into Trove, the latest eCommerce template offering from web design mavens GoLive. As a proud Squarespace partner myself, I was drooling over how beautiful and retail-ready this template is right out of the gate!
Whether you sell furniture, run a fashion boutique or curate artisanal wares, Trove provides a polished yet flexible foundation for your online shop. But beyond just being pretty, this template packs in smart eCommerce features that drive sales.
I highlighted some of my favorite elements in a recent YouTube template walkthrough. Check that out below to see Trove in action!
For those looking for hard-hitting tips to improve your own online shops though, here are 9 key eCommerce design takeaways from the Trove Template:
Include Shop Categories in Your Main Navigation - Having clearly labeled shop categories prominently placed in your header navigation helps visitors immediately understand the different products you offer.
Spotlight a Best Sellers Section - Featuring your most popular products front and center builds credibility by showcasing what you do best and what shoppers love.
Share Your Company Values and Story - Devoting website space to communicate your brand values, ethical sourcing commitments or origin story allows visitors to connect with the real people and passions behind your business.
Incorporate Customer Reviews and Testimonials - Sprinkling in social proof through reviews, testimonials and press features helps reinforce quality and trustworthiness.
Add a Visible New Arrivals Section - Giving customers an at-a-glance place to view your latest product drops and inventory additions encourages discovery of items they may have missed otherwise.
Structure Intuitive Category Pages - Clean sidebar navigation on your category pages lets visitors easily self-serve and find what they are looking for.
Keep Your Product Page Descriptions Focused - Leading with scannable yet hard-hitting product details helps visitors quickly grasp the essence of each item.
Include Supplementary Product Sections - Extended areas covering FAQs, care instructions, shipping specifics etc. answer common questions without cluttering up the main description.
Show Related or Recommended Products - Suggesting complementary or popular items encourages customers to shop more.
As you can see, beyond just looking absolutely stunning, Trove sets up some ecommerce best practices that any online seller should have in their playbook!
Ready to check out Trove for your own upcoming store build or redesign? Hop over to GoLive’s site for all the details on this standout template.
Hopefully these tips sparked some ideas on how to better spotlight products and craft intuitive experiences for your online shop! For more eCommerce web design inspiration, check out one these popular posts:
