My Favorite Squarespace eCommerce Templates for 2023
I’ve posted before about some great templates to check out if you’re looking to launch or update your Squarespace eCommerce website (see here and here) but I’m back with some of the latest and greatest for 2023!
Keep in mind that while not all of these are necessarily eCommerce-forward right out of the gate, there’s no reason why you can’t add a shop big or small to any of them. This is one of the things I love most about Squarespace: that you can have a beautiful content-rich website AND an eCommerce storefront all in one place. If you’re feeling skeptical about how to transform any template you may find into your online shop’s new home, be sure to read the notes on each template below on what I would do for each of these to make them more shop-able. It may be easier than you think!
Plate
GHOST - $199
What I like:
This fun template by Ghost (one of my faves!) immediately stands out because of it’s bright color but that’s not the only thing to love. I really like how the lines and shapes create well-defined sections. This template’s design allows for plenty of areas to call out content without feeling cluttered in any way.
What would make it even better for eCommerce:
This template could easily transform into something perfect for an online shop. I would use the sections at the top of the home page to call out shop categories and the section on the home page that currently features the menu a place for shop bestsellers. This template would work especially well for a brand with a mission that needs to be conveyed - think: a B Corp or woman-led business, etc.
Save 10% off any Ghost template with discount code: KRISTINENEIL
Quinn Method
GOLIVE - $299
What I like:
GoLive always does a great job at providing lots of space for content to shine so I would use this template to show off benefits and features of your online course, membership, classes or community. I love that it has a place for reviews and that pricing table is also pretty cool!
What would make it even better for eCommerce:
This template is already set up as a sales page for an online course so I think it would be perfect if you’re selling any sort of digital good or services. I think this template would also work well if you’re using Squarespace Scheduling or Podia to book classes, sell memberships, provide access to a community and more.
Seen
Squarespace - FREE
What I like:
This free template from Squarespace is already set up as an eCommerce shop so it’s a great jumping off point. I love the minimal aesthetic and it would expand easily to fit almost any brand. I especially enjoy the scrolling banner on the homepage with the featured coupon code. Many sites put this at the very top so adding it a little below the fold makes it unique and eye-catching.
What would make it even better for eCommerce:
I would bulk up the home page content by adding a section about the brand plus ones that help shoppers discover helpful information such as a FAQ page or returns info. Also, instead of the section with a featured product I might make that for featured shop categories so that people can see at a glance what the shop is all about.
Boho Social
Applet Studio - $189
What I like:
This template by Applet Studio is a great mix of cheerful + minimal which is an aesthetic right up my alley! I love the strong CTA in the home page banner and that there’s a spot right away to sign up for an email list - so important for eCommerce! I could easily see this template working well for a fashion, jewelry or home good line.
What would make it even better for eCommerce:
Something to keep an eye out for whenever you’re looking for an eCommerce template is a template that already highlights a blog, as this one does. It’s easy to convert section highlighting posts into ones featuring products. A shop is really just a blog that you can take action on!
Tilt - Paper Template
Ghost - $149
What I like:
If you have a hard time seeing the forest through the trees, any of the Paper templates from Ghost should be on your radar. These are just like regular templates except there’s no placeholder branding to have to update; everything is in black and white making it a blank slate ready for you to customize to match your brand. Genius!
What would make it even better for eCommerce:
What I like about this template (be sure to check out the demo) is the tidy header area. I would add shop categories and just like my tip above, change any featured blog posts out to shop products instead. All those pics on the home page could be featured products or categories!
Start Your Site With Tilt - Paper →
Save 10% off any Ghost template with discount code: KRISTINENEIL
Affiliate Shop Page Add-On
GoLive - $99
What I like:
The last item on this list is another one that’s a little different but I think is so smart! This template from GoLive is designed to be an add-on to any existing website. It will automatically update to match your existing site’s branding and is perfect if you are looking to add an affiliate shop to your site so that you can show off sponsored content or even link out to your Like To Know It.
What would make it even better for eCommerce:
I wouldn’t change a thing! This add-on is already perfectly designed for adding an affiliate shop to your existing Squarespace site. I think it’s so important that this add-on allows you to keep all this content on your own site - great for a SEO boost!
