Strategic Web Design on Squarespace & Beyond

I build websites that actually work for your business (what a concept!). With deep eCommerce roots and a knack for solving the technical puzzles that make other designers run for the hills, I create online spaces that convert visitors into customers and make your life easier in the process.

How I Can Help You:

  • WEBSITES THAT MEAN BUSINESS

    Not just pretty faces. These websites have strategy baked into every page, aligned with your goals and speaking directly to your ideal clients.

  • ECOMMERCE THAT ACTUALLY WORKS

    From payment systems to product catalogs, I've spent years figuring out what sells online so you don't have to learn the hard way.

  • TECHNICAL SOLUTIONS WITHOUT THE DRAMA

    That thing you were told "can't be done" on your platform? Let's talk. I love proving that wrong.

Platforms I Play Nice With:

Kristine Neil, eCommerce Expert

MY APPROACH

After 2+ decades of building websites and online stores, I've developed a pretty good radar for what works and what's just flashy distraction. My approach is straightforward: create websites that look professional while ruthlessly focusing on what will actually move the needle for your business.

I work best with established businesses who understand their website isn't just digital decoration—it's a critical business tool that should pay for itself many times over. While my eCommerce background runs deep, I bring that same practical perspective to service businesses, non-profit organizations, and startups who need their website to deliver real results.

The sites I build aren't just good-looking—though they certainly are that. They're strategically structured to achieve specific business goals, whether that's selling products, filling your calendar with qualified leads, or telling your organization’s story.

  • Kristine has a system that's like getting on a web development conveyor belt, providing structure and confidence to get my site to completion exactly on time and with quality that surpassed expectations.

    Ryan Thomas / Founder, Good Harvest

  • Kristine’s work gave us a brand that we’re proud of and has allowed my team to focus on growing the business. Projects big or small, make the investment - it’s worth it!

    Jake Magee / Founder, The North Coal

  • Kristine revamped our business site and gave us exactly what we wanted and asked for. She was professional, kind, respectful of all our changes and questions, and made us feel safe to share our designs and business model with her. We would recommend any business in need of web design to reach out. Her expertise in this field is exceptional.

    Amanda Foley / Founder, Halo Heart

  • Kristine is one of the most professional freelancers I've had the pleasure to collaborate with and is the MOST responsive person I've encountered. I wish more professionals would adopt her work ethic. Her work speaks for itself, but if you ask me, it's on point. What's great about Kristine is she is a goal-oriented problem solver. She is a wizard with the missing details and will surprise you with the results!

    Mark Matterhorn / Founder, Kitchen Pantry

  • Kristine exceeded all expectations. We asked her to create a website experience on par with the real-life experience of visiting our studio. It had to be fun and playful, yet urban and modern. The result was fantastic. On top of that, she was such a pleasure to work with. She quickly responded to any requests or questions that I had.

    Marius Morf / Founder, Prep Cuts

USEFUL TOOLS I CREATED BECAUSE I NEEDED THEM TOO

While I'm primarily focused on custom client websites, I've built a few specialized tools to solve specific problems:

  • Free Resource Library

    My Go-To eCommerce Tools List

    Skip the endless research. Get my vetted list of trusted tools and apps that help you build better online stores. These are the solutions I rely on and recommend to clients.

    Steal My Tech Stack
  • Squarespace Fee Calculator

    Squarespace Fee Calculator

    Because nobody should need a spreadsheet degree to figure out what they're actually paying. Compare options, get clarity, make confident decisions in minutes.

    Try the Calculator
  • The Complete Guide to Getting Paid on Squarespace

    The Complete Guide to Getting Paid on Squarespace

    Everything I've learned about optimizing payment systems to maximize revenue and minimize headaches. For store owners & Squarespace web designers who are serious about selling online.

    Join The Waitlist 
ECOMMERCE & WEB DESIGN INSIGHTS THAT ACTUALLY HELP

Practical advice on website strategy, platform comparisons, and technical solutions you can put to use. No fluff, just useful content that helps you make better decisions about your online presence.

eCommerce Website Help
Why I Moved My Digital Products from Squarespace to Podia
Why I Moved My Digital Products from Squarespace to Podia

Learn why I moved my digital products from Squarespace to Podia. Compare features, pricing, and user experiences to find the best platform for your online business and digital product offerings.

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Mastering Product Variants in Squarespace
Mastering Product Variants in Squarespace

Harness the power of product variants to transform your Squarespace store. This comprehensive guide covers everything from basic setup to advanced strategies, helping you create a more efficient, user-friendly, and profitable online shop.

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6 Proven Ways to Create a User-Friendly Online Store
6 Proven Ways to Create a User-Friendly Online Store

Lost in the digital aisles of online stores? Learn how to transform your shop from a confusing maze into a shopper's paradise. Discover the secrets to intuitive design that keeps customers coming back for more!

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How to Connect Shopify to Squarespace
How to Connect Shopify to Squarespace

For most sellers, there’s no need to try to connect Shopify and Squarespace. You should be looking instead at choosing which platform is best for you and going all-in on it. But for some specific use cases, the Shopify Buy Button is a great way to have a great-looking Squarespace website powered by a Shopify back end for commerce.

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