Strategic Web Design on Squarespace & Beyond

I build websites that actually work for your business (what a concept!). With deep eCommerce roots and a knack for solving the technical puzzles that make other designers run for the hills, I create online spaces that convert visitors into customers and make your life easier in the process.

How I Can Help You:

  • WEBSITES THAT MEAN BUSINESS

    Not just pretty faces. These websites have strategy baked into every page, aligned with your goals and speaking directly to your ideal clients.

  • ECOMMERCE THAT ACTUALLY WORKS

    From payment systems to product catalogs, I've spent years figuring out what sells online so you don't have to learn the hard way.

  • TECHNICAL SOLUTIONS WITHOUT THE DRAMA

    That thing you were told "can't be done" on your platform? Let's talk. I love proving that wrong.

Platforms I Play Nice With:

Kristine Neil, eCommerce Expert

MY APPROACH

After 2+ decades of building websites and online stores, I've developed a pretty good radar for what works and what's just flashy distraction. My approach is straightforward: create websites that look professional while ruthlessly focusing on what will actually move the needle for your business.

I work best with established businesses who understand their website isn't just digital decoration—it's a critical business tool that should pay for itself many times over. While my eCommerce background runs deep, I bring that same practical perspective to service businesses, non-profit organizations, and startups who need their website to deliver real results.

The sites I build aren't just good-looking—though they certainly are that. They're strategically structured to achieve specific business goals, whether that's selling products, filling your calendar with qualified leads, or telling your organization’s story.

USEFUL TOOLS I CREATED BECAUSE I NEEDED THEM TOO

While I'm primarily focused on custom client websites, I've built a few specialized tools to solve specific problems:

  • Free Resource Library

    My Go-To eCommerce Tools List

    Skip the endless research. Get my vetted list of trusted tools and apps that help you build better online stores. These are the solutions I rely on and recommend to clients.

  • Squarespace Fee Calculator

    Squarespace Fee Calculator

    Because nobody should need a spreadsheet degree to figure out what they're actually paying. Compare options, get clarity, make confident decisions in minutes.

  • The Complete Guide to Getting Paid on Squarespace

    The Complete Guide to Getting Paid on Squarespace

    Everything I've learned about optimizing payment systems to maximize revenue and minimize headaches. For store owners & Squarespace web designers who are serious about selling online.

ECOMMERCE & WEB DESIGN INSIGHTS THAT ACTUALLY HELP

Practical advice on website strategy, platform comparisons, and technical solutions you can put to use. No fluff, just useful content that helps you make better decisions about your online presence.