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      <image:title>Blog - How to Add Restaurant Online Ordering to Your Squarespace Site (and Keep More Profit) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Add Restaurant Online Ordering to Your Squarespace Site (and Keep More Profit) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Advanced Product Manager for Squarespace: Finally, Bulk Editing That Actually Works - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Advanced Product Manager for Squarespace: Finally, Bulk Editing That Actually Works - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>I think the pricing structure is super fair and with single-site, 3-site and 10-site plans there’s something for you whether you’re a site owner yourself or a web designer or store manager on multiple sites. Even on the single site plan at $14/mo paid annually, I’d say if you're spending even an hour per month on bulk product updates, this pays for itself pretty quickly.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>This article was written by Jennifer Barden, founder of Jen-X Website Design and Strategy. Many Squarespacers feel defeated when their websites don’t attract and engage visitors. In my blog, I share my secrets for effective Squarespace website design and strategy so that DIYers and Squarespace Website Designers can learn tips for building Squarespace websites that attract and engage the right visitors.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Squarespace SEO Optimization for eCommerce Websites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - eCommerce Email Marketing Tips &amp;amp; Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/4ef3c909-9c24-4530-8547-d272f686350b/Squarespace+POS+%26+free+app.jpg</image:loc>
      <image:title>Blog - Squarespace Store Management: Streamline Your Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1658357018567-9RHG5VPMJMVY8WWJ2709/Best+Email+Marketing+Platform+for+Squarespace+eCommerce.png</image:loc>
      <image:title>Blog - Squarespace Store Management: Streamline Your Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/learn-squarespace-web-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/83133c34-ef3a-49f1-bae9-668a809186d9/Best+Accessibility+Tool+for+Squarespace.jpg</image:loc>
      <image:title>Blog - Squarespace Web Design: Crafting Irresistible Site Styles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/255de2be-17a4-4adc-91e7-6cfcc473dd49/Best+Plugins+for+Squarespace+eCommerce.jpg</image:loc>
      <image:title>Blog - Squarespace Web Design: Crafting Irresistible Site Styles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/fee147f2-0b53-4787-b4ef-dcaa7ab7892c/smartmockups_ldc08svc.png</image:loc>
      <image:title>Blog - Squarespace Web Design: Crafting Irresistible Site Styles - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/3-squarespace-product-page-seo-tips</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
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  <url>
    <loc>https://kristineneil.com/blog/7-proven-email-list-tips-squarespace</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/9-design-tips-golive-ecommerce-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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  <url>
    <loc>https://kristineneil.com/blog/squarespace-store-mistakes-fix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/6-simple-tips-for-ecommerce-photography-that-converts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/298bd152-e07d-4294-931a-c27722a46521/62695ae41adff5ba708e6f0d_inspiration-photos37.jpg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #1</image:title>
      <image:caption>Lighting is everything. The best thing you can do to make your DIY photos look more professional is pay attention to the lighting. Just like none of us likes how we look when our pics turn out dark and gloomy, your products feel the same way! Depending on the style you’re going for you could either wait around for some great natural light or invest in a few items to set up your own little photo studio. There are lots of options out there for stands, lights, backdrops and other accessories to make sure your products are shown in the best possible light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b5b1d0f7-f5d2-424d-b84d-43895514a225/623990c9c859ef5fca2e6f66_ecom_4.jpg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #2</image:title>
      <image:caption>Go for clean backgrounds, or none at all. I almost always recommend that each product have at least one image that has either a white/light background or no background at all. Photos with clean backgrounds make your shop look super modern and easy to browse, cutting down on too much visual clutter. You can add fun photos with colored backgrounds or patterns as additional product images but the main product thumbnail almost always looks best with a very simple background. To achieve this look on your own, you will need to brush up on your Photoshop skills and pay attention to things like shadows to keep things looking professional.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/c765beee-27eb-46b2-b529-267144147b4c/6244b12acbd64d06e8e2b4e3_web_vnlla-Extract-Co._r2_DFS_2415.jpg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #3</image:title>
      <image:caption>Keep your style consistent. Coming up with new photoshoot ideas is great and all but remember that your product photos are all part of the bigger brand story you’re trying to tell. Keeping your style consistent can also help people identify your brand at a glance even if they interact with it on several different platforms i.e. your website, your social media + any other channels you may be selling on such as Etsy or Amazon. You can create consistency in your photos by using the same backgrounds or scenes or by sticking to a well-defined color palette in your images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3c48f009-6a6c-4931-812a-512628782d95/6239b2e58fcdf96e9a5655ed_pet_8.jpg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #4</image:title>
      <image:caption>Use high-res images that are “zoom-able”. One of the hard things about shopping online is that you miss out on the sense of touch. Without your potential customers being able to feel what they’re buying, give them the next best thing and make sure your images are high resolution and look great even when zoomed way in. I can’t tell you how many times I’ve been shopping online and appreciate the ability to zoom in to really see things like fabric details or the texture of a product. So helpful! To enable product image zoom on Squarespace: from the product details page, click EDIT &gt; click the Pencil icon &gt; select ZOOM from the HOVER ACTION drop down menu. In regards to image size, even though you can upload images up to 20MB, using images that are 500KB or less will help make sure that your site loads quickly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/57c4693f-a330-425e-8fc2-548c8b938774/62b4b6d056e1192292176486_shopifyGIF.gif</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #5</image:title>
      <image:caption>Show the whole product from all angles. Again, the goal of eCommerce is to give people as much information as they could get if they were shopping with you in person. One way to do this is to make sure that you have images of the front, back and sides of your product. Even better - a 360° video or spinning gif! It’s also important (and this really should go without saying) that you show your whole product in photos! This isn’t the time to get artsy with weird cropping, either intentionally or unintentionally. One of the most common questions I get is how to fix product images from getting cut off on Squarespace. For this, you’ll just want to make sure that your finished photos all have the same ratios. They can be square or 2:3 or whatever you want them to be, they all just need to be the same to make sure they always look as intended.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/42093ed6-4320-4035-b984-1f5a4dd73cbb/62b612993b83085e72a5b06f_6254e6332ede147e315fba86_inspiration-photos21.jpeg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - ECOMMERCE PHOTO TIP #6</image:title>
      <image:caption>Have a photo of every product variation. Lastly, even if you think your product variations are super simple and straightforward - take a picture of each and every one of them! This is obviously important for things like color variations but are also nice for product variations that come in different sizes or flavors. For example: Color variations - example: you sell sweatshirts available in red, blue and green. Have one main pic that shows all three together + one image for each color variation. Size variations - example: you sell candles and offer a one pack or a three pack. Have your main image be the single candle and a secondary image that shows three candles together. Flavor variations - example: you sell CBD gummies that come in four flavor options. Have one main pic that shows all four flavors + one image for each flavor variation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/6ea89b7a-0813-45d2-97d6-a4667c38f6eb/eCommerce+Product+Photography.jpg</image:loc>
      <image:title>Blog - 6 Simple Tips for eCommerce Photography that Converts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/a-step-by-step-guide-to-starting-an-ecommerce-business-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/51b015cc-36f4-4135-afa8-8d3f891f478a/Kristine+Neil+-+eCommerce+Squarespace+Web++Design+2022+%284%29.jpg</image:loc>
      <image:title>Blog - A Step-by-Step Guide to Starting an eCommerce Business in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0dbd88bf-86f2-48f6-a5fe-fb32e5fcd877/eCommerce+Squarespace+Web+Design</image:loc>
      <image:title>Blog - A Step-by-Step Guide to Starting an eCommerce Business in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/what-does-it-cost-to-start-an-ecommerce-website-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/shopify-vs-squarespace-which-ecommerce-platform-is-the-best-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/take-the-extra-step-customizing-your-stores-email-notifications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1615421429980-1R5Y4BLSU9AQE64DISM1/Mail_merge.png</image:loc>
      <image:title>Blog - Take the Extra Step: Customizing Your Store’s Email Notifications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626209729233-D2LGDJTNDYPPSBAP79KL/Notifications+by+product+type.png</image:loc>
      <image:title>Blog - Take the Extra Step: Customizing Your Store’s Email Notifications - Make it stand out</image:title>
      <image:caption>Customizing Product Emails by Product Type</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/most-recommended-shipping-strategy-for-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/everything-you-need-to-know-about-podia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0f568fac-6648-4925-9ea0-e38252e04a55/Screenshot+2024-10-15+122732.png</image:loc>
      <image:title>Blog - Everything You Need to Know About Podia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-use-product-categories-tags-in-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1587594162131-KGAY10W65WVOZPY9LAXK/Using+categories+in+drop+down+menus+on+Squarespace</image:loc>
      <image:title>Blog - How to Use Product Categories &amp;amp; Tags in Squarespace</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1587594201885-XRYIQQYI8WTLU56W77I9/Nested+categories+on+Squarespace</image:loc>
      <image:title>Blog - How to Use Product Categories &amp;amp; Tags in Squarespace</image:title>
      <image:caption>Look how fast we can find exactly what we’re looking for!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-set-up-product-add-ons-on-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/the-importance-of-accessibility-in-web-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-and-convertkit-the-dynamic-duo-for-your-online-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-ecommerce-life-hack-csv-import-tutorial</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/maximizing-your-squarespace-site-extensions-plugins-code-snippets-comprehensive-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/all-about-squarespace-courses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/more-squarespace-plugins-to-level-up-your-ecommerce-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/69c5f3e9-b398-425e-8e7d-c35813fb41e1/Add-ons+%26+upsells+for+Squarespace</image:loc>
      <image:title>Blog - More Squarespace Plugins to Level Up Your eCommerce Site - Variant Pricing Extension</image:title>
      <image:caption>Paid ($30) If you’re selling customizable products on Squarespace or want to offer upsells or add-ons, this plugin is for you! It ingeniously creates an intuitive customer experience where they can select from some options/variants to increase the cost but can also bypass options if they’re fine with the base product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/2e3b7b0c-bb3f-4f9d-9e1c-dbdaac3520c4/How+to+add+product+description+tabs+to+Squarespace</image:loc>
      <image:title>Blog - More Squarespace Plugins to Level Up Your eCommerce Site - Product Description Tabs</image:title>
      <image:caption>Paid ($20) Want to give your product details pages a little facelift? Ditch the long, boring descriptions and consolidate info into these cool-looking product tabs. I especially like this type of layout for products that have details like care instructions or other specs that might be helpful to some shoppers but that everyone doesn’t necessarily need to see right up front.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/72cc8a8c-e010-44b4-9aec-1f7d361fa01f/Squarespace+product+page+layouts</image:loc>
      <image:title>Blog - More Squarespace Plugins to Level Up Your eCommerce Site - Featured Product Layout for Product Pages</image:title>
      <image:caption>Free I showed my pal Will Myers if he could come up with a solution for shop pages that would allow you to feature a product versus just having everything the same size in the grid. You know, just to give things a little more flavor. Boy did he deliver! This simple code does just the trick and will help your shop pages look way more interesting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/afb72b19-3c06-4f5b-a209-6b50939728f4/Loyalty+program+for+Squarespace</image:loc>
      <image:title>Blog - More Squarespace Plugins to Level Up Your eCommerce Site - Offerwhere App</image:title>
      <image:caption>Paid ($40/mo+) I often have clients ask about how to set up a loyalty program on Squarespace and this the app I refer to them to. This app allows your customers to collect points for shopping with you and then allows them to use them in exchange for rewards or deals you set up. This is a fun way to reward your most loyal customers!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/798121e2-d07d-4577-8e05-341b312bfa2a/How+to+add+video+to+products+on+Squarespace</image:loc>
      <image:title>Blog - More Squarespace Plugins to Level Up Your eCommerce Site - Squarespace Product Gallery Video Plugin</image:title>
      <image:caption>Paid ($29) Product videos - especially ones that can show your product from all angles or those with 360 degree views - are super highly converting. Oddly, Squarespace doesn’t allow you to add video alongside product thumbnails on your product details pages. Luckily, this plugin does just that and videos look just like the native Squarespace thumbnails so no one would ever know this is an add-on!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-holiday-selling-guide-boost-your-ecommerce-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/boosting-seo-and-customer-satisfaction-why-faqs-are-vital-for-your-squarespace-ecommerce-site</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/creating-a-custom-print-on-demand-store-with-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/14b5293b-5f26-4018-bc4f-a1dca406a85f/Kristine+Neil+-+eCommerce+Squarespace+Web++Design+2022+%2833%29.jpg</image:loc>
      <image:title>Blog - Creating a Custom Print on Demand Store with Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/5-steps-to-make-sure-your-site-is-designed-for-mobile-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-design-your-own-squarespace-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/c352c436-863f-424c-9d89-df33fe011393/Screenshot+3-30-2023+10-16-20+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - Squarespace Blueprint’s Step-by-Step Guide</image:title>
      <image:caption>We’re skipping the template library and building our very own template. Squarespace makes this as easy as pie! Just by selecting from a few preliminary options and settings, a completely custom site is created for you, ready to fill in with your content and products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/dfb922a8-a651-4f25-98b8-5c37e15c0dfd/Screenshot+3-30-2023+10-17-23+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - STEP 1</image:title>
      <image:caption>Add Your Site Title The first step asks you to give your website a name. This is important because even if you end up adding a logo to your site later on, the Site Title is what search engines see. So don’t get weird - just give this your company name!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/9de1295a-e765-4a44-924e-cc2b9796a97a/Screenshot+3-30-2023+10-18-11+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - STEP 2</image:title>
      <image:caption>Build Your Homepage In this section, you’ll work through recommendations for your home page layout from top to bottom. You can change up any of these if they aren’t perfect but try to pick layouts and sections that are as close as possible as you’d like each to look like to save yourself time later on. You can choose as many or as few sections as you like, but I recommend definitely adding one from each, as it will help you frame out a complete home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/443a8530-7ca9-43b7-b9a6-44256913e526/Screenshot+3-30-2023+10-18-49+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - STEP 3</image:title>
      <image:caption>Add Additional Pages This section is where you can define which other pages you’d like Squarespace to populate for you, so take the shortcut! Select all but Services (unless you also offer services, of course). That means that Shop, About &amp; Contact should all be selected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/bbbf8100-d8bc-40e2-b69b-d60909d86991/Screenshot+3-30-2023+10-19-34+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - STEP 4</image:title>
      <image:caption>Choose Your Color Palette Here you’ll be presented with some designer-approved color palettes to select from. It’s probably not very likely that your exact brand colors are represented, and that’s ok - just pick something close. If you’re unsure where to start, I recommend selecting from an option in the “Neutral” section - most of those make for a nice jumping-off point and work with a wide range of brand accent colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/9afe70af-65c9-49d6-949b-4f72f71547d8/Screenshot+3-30-2023+10-20-01+AM.png</image:loc>
      <image:title>Blog - How to Design Your Own Squarespace Template - STEP 5</image:title>
      <image:caption>Choose Your Font Pairing Lastly, you’ll need to select a set of fonts to use as a (you guessed it) jumping-off point. Just like with colors, it’s ok if you have some predefined fonts you use for your brand and don’t see them represented in the options. You can always tweak them later as needed. That being said, if you don’t already have any brand fonts picked out or aren’t sure that the fonts you’ve chosen will work well for the web, these are all great options. Choose a sans serif font pairing if your brand skews minimal/modern, a serif font pairing for a traditional/elevated brand or a mixed pair to make things feel dynamic/fun.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/9-ways-to-recession-proof-your-ecommerce-business</loc>
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  </url>
  <url>
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    <lastmod>2025-05-14</lastmod>
  </url>
  <url>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b0ceb217-f39f-4d01-9258-49abe81e364b/smartmockups_ldxod5xv.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b9f67c6f-a35d-414f-8208-55ac1aa87a16/smartmockups_ldxoj5fm.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/64d9c368-f49b-4ad7-9f07-b611c205ec67/smartmockups_ldxol25h.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/faaa431d-f325-458a-b1b7-107f5db8b056/smartmockups_ldxomesi.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/8dc91867-ca36-45b2-b1a5-2f514d320ee8/smartmockups_ldxonlcg.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0e9d420f-44b8-47b4-a86a-a8bb9a547590/smartmockups_ldxophvw.png</image:loc>
      <image:title>Blog - My Favorite Squarespace eCommerce Templates for 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/why-privacy-matters-so-much</loc>
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  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-display-your-products-on-google-for-free</loc>
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    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1674151801847-JALS0QQP1KKG7GTHV2EK/unnamed.png</image:loc>
      <image:title>Blog - How to Display Your Products on Google for Free - Google Search</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1674151800632-K23JBS1R5Q622UD14KBO/unnamed+%281%29.png</image:loc>
      <image:title>Blog - How to Display Your Products on Google for Free - Google Maps</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1674151800641-ZJLRMB4M330SD4H39NAC/unnamed+%282%29.png</image:loc>
      <image:title>Blog - How to Display Your Products on Google for Free - YouTube</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1674151897373-4260WSVDXKWS4UNV9Z2Q/unnamed.png</image:loc>
      <image:title>Blog - How to Display Your Products on Google for Free - Google Shopping</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1674151801870-679IVAKXU2O59MFXN3EL/unnamed+%283%29.png</image:loc>
      <image:title>Blog - How to Display Your Products on Google for Free - Google Images</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/my-favorite-squarespace-plugins-extensions-for-ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ee364af1-69e1-4fd7-b1af-64427a0ca4e5/order-confirm.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Custom Order Confirmation Page</image:title>
      <image:caption>FREE This plugin from Ghost is quick and easy to install - the perfect way to add a little personality to your site and replace the boring order confirmation page with something that matches your brand and personality.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/6951660d-1e35-46eb-aa1a-3f09bf9389f4/ezgif.com-gif-maker+%281%29.jpg</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Custom Cart Slide Out Plugin</image:title>
      <image:caption>$40 This plugin makes it so your customer don’t have to scroll back up to hunt for their cart. It’s easy to install and offers a lot of customizable options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b9adacfd-4455-4ae3-8162-3270af0f2693/squarespace-product-with-breadcrumbs-highlighted.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Breadcrumbs Plugin</image:title>
      <image:caption>$37 Breadcrumbs are the little bits of navigation that help shoppers remember where they’ve been or how they got to the page they’re on. As a default, Squarespace shows only the first page and current page - and no steps in between! This plugin is probably one of my most often used and adds true breadcrumbs to your shop’s navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/e25cdc49-4be3-4d3a-8648-e921b7628d4a/Screenshot+1-12-2023+12-19-49+PM.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Product Color Image Swatch Plugin</image:title>
      <image:caption>Change up those boring text dropdowns to color icons! You can even upload your own images to show different patterns or textures - whatever you’d like! This plugin is a must for any sort of apparel or fashion site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ec8f8272-b836-4ba2-852f-de3cb8de870c/sync-product-variant-images.gif</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Sync Product Variant Images Plugin</image:title>
      <image:caption>$49 This plugin works great on it’s own or in conjunction with the swatch plugin above. This plugin extends the way product variant images are displayed. By default, Squarespace will show a variant image (assuming you’ve assigned one) but it only works in one direction and doesn’t allow you to group images based on the variant selected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d1f23fbb-a7f5-49e4-9480-b9708fd8dbe6/upsell.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Upsell Plugin</image:title>
      <image:caption>FREE It’s easy to add an upsell page to Squarespace using this plugin! The way this works is that your customers are redirected to a landing page after they add something to their cart. This plugin is great because you can design the landing page however you like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/324fc92a-cd75-47b3-aef5-0d60e270878e/ezgif.com-gif-maker+%282%29.jpg</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Universal Filter Plugin</image:title>
      <image:caption>$70 This plugin is probably the most intensive as far as coding goes but also one of the most powerful! I would say it is a necessity if you have a lot of categories or tags you’d like shoppers to be able to search and filter by. This functionality here blows Squarespace’s built-in search out of the water!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/2257d48d-4898-481c-8195-5b50d7be3d19/smartmockups_lctjkiv3.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Aftership Tracking</image:title>
      <image:caption>PLANS START AT $11/MO This extension allows you to provide customers with a branded tracking page and even send updates about deliveries - which I love! You can even use the tracking page to add links to other offers or specials to attract people back to your shop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1658356675603-D235O7LDXN9G2C5YNTIN/Best+Shipping+Extension+for+Squarespace+eCommerce.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Easyship</image:title>
      <image:caption>PLANS START AT $29/MO My hands down favorite shipping extension that I think everyone should be using. Easyship makes it… easy to fulfill orders with the added benefit of discounted shipping rates versus paying retail or printing labels directly through Squarespace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/f95249f8-73f1-4b22-a723-dcc1cfb6cd26/smartmockups_lctjlk15.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Aftership Returns</image:title>
      <image:caption>PLANS START AT $11/MO Even if you never process a single return, this extension is worth the minimum plan since customers LOVE being able to see that they could return if they wanted to. This extension creates a self-service returns portal just like all the major eCommerce brands have.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/05c979ba-1ce7-4c04-b47d-181b31e067b8/smartmockups_l9ejd641.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Candid Wholesale</image:title>
      <image:caption>PLANS START AT $39/MO If you’re selling wholesale another way now - or looking to add a wholesale channel in the future - save yourself the headaches, skip all other options, and go with Candid. Everything you need to manage those relationships and sell in a secure way to your wholesale partners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b5744396-9e1b-4f5f-a24c-c37e3b20097f/smartmockups_lctjn11e.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - Trunk</image:title>
      <image:caption>PLANS START AT $35/MO If you’re selling on multiple channels (think Etsy, Amazon, Shopify) OR you sell bundles or kits on Squarespace, this nifty little app will help you keep your inventory in check. Update in one place and -magic!- all your various sales channels follow suit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/51b4b0fb-1066-4acc-a45f-f818e7e9c260/smartmockups_lbxzi9uf.png</image:loc>
      <image:title>Blog - My Favorite Squarespace Plugins &amp;amp; Extensions for eCommerce - LiveChat</image:title>
      <image:caption>PLANS START AT $20/MO Personal story time: since adding LiveChat to my site people rarely fill out my contact form. Why? People trust a live chat widget more than they do a form and it’s everyone’s favorite way to communicate! LiveChat is simple to install and you can get started really fast!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-add-livechat-to-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3f37d439-9d98-4bf8-8387-b47130595eef/lc_screenshot_3.png</image:loc>
      <image:title>Blog - How to Add LiveChat to Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/seo-best-practices-for-product-pages</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/155956d9-d33b-4170-8d5e-ef550cb4b1ce/Product+name+best+practices+for+SEO</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product Names</image:title>
      <image:caption>Remember that keyword list I told you to make using the info from your analytics panel, above? Whenever possible, using one or more of those relevant keywords right in your product names can help connect your product to a customer's search query. Don’t work too hard to force anything (human readers matter more than robot ones!) – and know that for the most part your product names are naturally going to be relevant without needing to try too hard. (If they aren’t, ask yourself whether they truly have a place in your shop.) It can also be helpful to use descriptive words that might match up to your shop’s tags or categories right in the product name. Example: instead of “sweatshirt” try “Women’s 100% Cotton Vintage Sweatshirt”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/313732c4-eb21-4eec-8944-a8854f7d584a/Screenshot+11-17-2022+3-01-53+PM.png</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product Descriptions</image:title>
      <image:caption>For each product, you’ll want to be sure to write descriptions that include more of those keywords from your list. Describe what sets your item apart from the competition, highlight relevant features or explain what makes your product worth buying. If you’re struggling with what to say, I always think that tapping into one of the 5 senses helps; for example - describing the way a fabric feels in detail or how a candle smells using descriptive words. The one thing you don’t want to do is drone on for too long in your main product description. Keep things relatively short (roughly 3 sentences at most) is a good guide. Add other information, including technical details, product specs, longer descriptions and more to the Additional Information section. This makes it so people don’t have to scroll too far from the top of your page to get to the “Add to Cart” button!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/a940f1e5-9c6c-4122-84a8-2446af6c73a3/Screenshot+11-17-2022+3-02-30+PM.png</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product Images</image:title>
      <image:caption>I promise not to tell you that a picture is worth a thousand words. But I can’t lie to you: your product photography can really make or break your entire eCommerce experience. There’s nothing that will make a potential customer click away faster than bad product photos (think: poorly shot, poorly lit, inconsistent in style). So don’t be stingy on product photos! For each product, include shots of the front, back and sides if you can. Depending on what you’re selling you may also want to include close-up shots of details (so people can see things like fabric texture or how a product is assembled) or other angles. Bonus points for 360 videos or gifs!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/485c5562-7e50-48be-aa71-22556055009e/Screenshot+11-17-2022+3-03-05+PM.png</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product Prices</image:title>
      <image:caption>I’m kind of hoping that you already did this before deciding to launch your business  but please take the time to research products similar to what you’re selling to make sure your prices are competitive. This is another situation where not only will your actual human shoppers notice when things feel off but so will Google and other search engines. If there’s a reason why your products are significantly higher (or lower) than the competition, you’ll want to make sure that your copy (including relevant keywords) backs that up. Example: if your line of soda is priced significantly higher than average make sure that you’re describing why using keywords like: organic, hand-crafted, small batch, locally sourced ingredients, etc. This information can help explain that we’re not comparing apples to apples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/57db67dc-fa25-4f81-a49d-ead5b913beed/Screenshot+11-17-2022+3-06-03+PM.png</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product URLs</image:title>
      <image:caption>I’ve hinted at this a bit above but one of the most important things about SEO is to remember that you need to appeal to both humans and search engines alike. Sellers used to try to “trick” search engines by stuffing keywords into every nook and cranny, including product URLs. But remember that Google is very smart and you cannot get by with any dirty little tricks like this. So, the secret to a great product URL is to keep things short and sweet. URLs with too many keywords are red flags as are keywords that contain much more than the simple product name. If you followed the advice above on how to name your products using relevant keywords where appropriate, making your product URLs your simple product name is all you’ll need to do. (Bonus tip: clean up any odd bits that get added automatically to URLs if you’re duplicating products. For example, change “womens-wool-socks-h3lm23” to just “womens-wool-socks.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/5b1bf1d4-aca1-467a-b862-aeaa11a5ffd2/Screenshot+11-17-2022+3-07-16+PM.png</image:loc>
      <image:title>Blog - SEO Best Practices for Product Pages - Product SEO Title &amp; Description</image:title>
      <image:caption>For each of your products on Squarespace, you also get a chance to write specific information that you’d like search engines to pick up. In the absence of this info, Google will use the other info on the page to try to fill in the blanks so it’s best to just serve it up exactly how you’d like it. SEO titles for products should be about 100 characters or between 5 and 10 words to make sure it appears correctly in search results. Longer titles may get cut off. If your product names are about this length, I would say to just make your SEO title = your product name but if you have any extra room you could add the name of your collection or another product attribute.  SEO product descriptions are what displays right below the title above in search results. You want to cap this at about 400 characters and first and foremost make it human-readable. Use product keywords naturally incorporated into a shortened product description and you’ll make it easy for customers to find your products as a result of their search queries!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-enable-afterpay-on-squarespace</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3be6e68e-6bfa-4789-af12-879d3bbfd235/unnamed.png</image:loc>
      <image:title>Blog - How to Enable AfterPay on Squarespace - Make it stand out</image:title>
      <image:caption>While pricing for Afterpay is set at 6% + 30c per successful payment, businesses that offer Afterpay on Stripe have seen, on average, a 40% increase in average order value and a 22% increase in cart conversion. Afterpay can be used for orders ranging from $1 to $2,000 and is frequently offered by businesses that have an average order value of $100+. You are not responsible for any consumer credit or fraud risk for purchases with Afterpay. (Source: Stripe)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/definitive-guide-to-squarespace-sales-tax</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/10-simple-ways-to-prep-your-ecommerce-shop-for-the-holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-set-up-a-wholesale-shop-on-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/03b9ae96-b56a-491f-bd77-f329fbd89cdb/smartmockups_l8nnoehz.png</image:loc>
      <image:title>Blog - How to Set up a Wholesale Shop on Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d05a449e-8b5d-4db1-9f31-34fb8420d270/Candid+Wholesale+Pricing+for+Squarespace+Wholesale+Shops.png</image:loc>
      <image:title>Blog - How to Set up a Wholesale Shop on Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/6-steps-great-sales-page</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/255cc3d4-ceef-4856-bcc9-78c2db9e3865/smartmockups_l8du5046.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #1</image:title>
      <image:caption>Start With A Great Headline Here’s where Neil and I (and generally the rest of the internet) are on the same page. You’ve got to start off strong with a short, compelling reason to get people to stay on the page and keep reading. Our tendency when writing is to focus on ourselves (“Here’s what I offer!) but a stronger headline would help the visitor feel heard or understood, reassuring them that they are in the right place and that the answers to whatever problems you’re going to solve for them are just a bit down the page. Example: Sonder.com shows off how they’re different but keeps it focused on what their customers want: short term rentals with impeccable design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/15c29476-c61d-40a2-8721-9d73f3240f8f/smartmockups_l8du3m3f.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #2</image:title>
      <image:caption>Build Some Rapport After you’ve caught their attention, help readers know that you really do understand them. Tell a brief story they may relate to, use words or phrases they may use, show them that you know how they are thinking or feeling right in that moment. Remember, they landed on your page because they are actively thinking about a problem they are having. Example: Ruby.com focuses on how their services can alleviate pain points for their customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/fb38e9a2-b964-4de9-9efd-8473660c72f3/smartmockups_l8dubq1u.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #3</image:title>
      <image:caption>Throw Out The Opening Pitch You’ve gotta tell them what you’re selling and ideally (if you did your job right in step #2), your offer is the answer to all their problems! If you’re a service-based business, selling what you offer in the form of a product can be very powerful and really help people understand what they’ll be getting. Example: Purebarre.com invites beginners to try a free class or download their app to jump into training.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/6ab6908c-4ba7-416d-85f4-fc7199f3a72c/smartmockups_l8dueye6.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #4</image:title>
      <image:caption>Be Transparent About Cost This doesn’t have to be a super awkward slide-a-piece-of-paper-across-the-desk moment. Again, if you’ve done a great job at framing things as problem &gt; solution above the price almost becomes irrelevant. Also, sorry to be obvious here, but no one is under the delusion that you’re doing what you do for free so just putting the price out there in plain sight is way less awkward than having them contact you only to realize that you’re selling champagne and they have a beer budget. Example: Headspace.com flips the script a little by leading with their cost right up front but I love how simple it is!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1ef4d94f-c681-47f2-b5a5-315763689f2d/smartmockups_l8duhnt1.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #5</image:title>
      <image:caption>Prove You’re Worth It Back up your claims to greatness with testimonials from past clients and/or descriptions of any guarantees you may offer. Help customers feel reassured that you’re legit and they’ll start to see themselves as one of the positive outcomes! Example: Butcherbox.com shares testimonials people have posted to social media for a great dose of street cred!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/bd47c852-0208-45a4-8d94-e83db3c0885d/smartmockups_l8duu20s.png</image:loc>
      <image:title>Blog - 6 Steps to a Great Sales Page - Tip #6</image:title>
      <image:caption>Make the ask! Whatever it is: your {“Buy Now” “Book Now” “Download Now”} button goes here! At this point, remember the 4 S’s and make it short, sweet, straightforward, and simple! Example: Anchor.fm ends a great sales page with a simple &amp; bold CTA - get started!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/should-you-offer-free-shipping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/83b6df1a-0352-486e-9709-1ee92a5ab06d/5d10c4248c4b0.jpeg</image:loc>
      <image:title>Blog - Should You Offer Free Shipping?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/lead-magnet-offer-freebie-ideas-to-grow-your-email-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-use-squarespace-scheduling-as-an-ecommerce-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/ecommerce-pricing-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/what-does-squarespaces-new-fluid-engine-mean-for-ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/91dd18f0-74fc-4d3c-847e-8b94c346a769/Screenshot+2022-07-21+140232.png</image:loc>
      <image:title>Blog - What does Squarespace's new Fluid Engine mean for eCommerce? - Make it stand out</image:title>
      <image:caption>(Here’s what a Classic Editor section looks like on 7.1 with the option to upgrade it to a Fluid Engine section in the top left corner.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/ecommerce-lessons-from-an-online-shopper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-product-reviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/851ffa4e-cd29-4ba3-9d09-2aa3dcaa4d36/Product_review.png</image:loc>
      <image:title>Blog - Squarespace Feature You Should Be Using: Product Reviews - Make it stand out</image:title>
      <image:caption>What leaving a review on Squarespace looks like for your customers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/best-technology-combos-for-your-ecommerce-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/78fc12a1-da42-404f-9950-ee53d5e991b0/smartmockups_l51saj1n.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Squarespace Email Campaigns</image:title>
      <image:caption>Best combo if you’re just getting started There’s a lot to love about Squarespace’s built-in email marketing solution and if you’re just getting started it should definitely be on your radar as a great all-in-one tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/b4d2e921-6c7e-4b9f-bd5b-4ee81e9413b6/smartmockups_l51sa7iz.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Flodesk</image:title>
      <image:caption>Best combo if you want to build your list but don’t need commerce-based automations Flodesk is a good option if you’re looking for something that has a great user interface and if image-based emails are important to you. It integrates well with Squarespace but more so for traditional email marketing &amp; list building than for eCommerce-specific automations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d17e8790-820e-4822-a11f-fb2d8bdd31bf/smartmockups_l51s9l4k.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + ConvertKit</image:title>
      <image:caption>Best combo if you want to get serious about email marketing AND eCommerce If you’re as serious about email marketing as you are about selling online, ConvertKit should be at the top of your list of tools! It’s powerful where it needs to be and simple where it matters; it’s clear that everything about it is geared to convert.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d0f5d928-eb2d-410f-986d-9b9d9dd06ae6/smartmockups_l51tdcxl.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + noissue</image:title>
      <image:caption>Best way to build a great eCommerce experience One of the best ways to make an impact with new customers (and continue to excite loyal shoppers!) is through a great on-brand unboxing experience. If you’re selling anything that requires packaging noissue makes it easy with low order minimums and help making sure you always look good.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/7010993c-db7f-44c1-bf5c-11eb6249f4c9/smartmockups_l51tgprw.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Termageddon</image:title>
      <image:caption>Best way to keep your shop protected Termageddon is my gold standard when it comes to making sure the sites I work on have the best iron clad privacy policies, terms of service and even cookie policies. The best part? Once you’re set up the first time, your policies will auto update whenever laws change meaning you’ll never be left hanging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3feaa0e3-6a9f-4824-ae0f-fd0047e29480/smartmockups_l51tinjq.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Peach’s</image:title>
      <image:caption>Best if you want to start an affiliate or referral marketing program for your shop If you’ve been thinking of adding affiliates or referrals to your marketing arsenal, you’re so smart! Adding these types of programs help you keep control of your marketing spending, expand your reach and boost awareness. Peach’s is the best partner to Squarespace on this front and the only one I recommend!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/5b51c8f8-9557-401a-9448-94a25e5edcc4/smartmockups_l51tlhsh.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Paperform</image:title>
      <image:caption>Best way to add a custom order form to Squarespace For complex order forms, quote request forms or forms that require conditional logic or other advanced features, I recommend Paperform. You can integrate forms seamlessly onto your Squarespace site or even use them to add on features and functionalities to your store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/eb257a58-9fa6-455d-bff0-0753ea42b780/Untitled+design.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Candid Wholesale</image:title>
      <image:caption>Best way to sell wholesale on Squarespace Whether you’re just getting started selling wholesale or have been doing it for a while and looking for a way to do it better, Candid Wholesale is the way to go. This platform syncs up your Squarespace inventory and allows you to create custom wholesale order forms, custom pricing and a whole platform of other features to build your wholesale business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d97ccd55-19b1-49c7-b92a-599314c66d34/smartmockups_l51szlej.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Easyship</image:title>
      <image:caption>Best for low to medium volume shippers Easyship makes it easy to fulfill and ship orders and in addition to never having to stand in line at the post office ever again, you’ll also score a sweet shipping discount over paying retail - win-win-win!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1434fbb8-8a99-4022-8edf-bcb86673e267/Untitled+design+%2810%29.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Aftership Tracking + Aftership Returns</image:title>
      <image:caption>Best for medium to high volume shippers Help customers help themselves by providing a great experience that extends beyond the order confirmation page. With Aftership Tracking + Aftership Returns you can create branding tracking pages and even allow customers to do self-service returns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/e92306d9-64a1-4b99-a493-019c75a3ea23/smartmockups_l51tzida.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Trunk Inventory</image:title>
      <image:caption>Best if you sell on multiple platforms If you’re selling on Squarespace + other platforms like Etsy, Faire, Amazon, Shopify or Squares - you NEED Trunk! Trunk makes inventory management super simple and makes sure that your inventory counts are accurate across the board. Bonus - it also makes selling bundles and kits on Squarespace a dream!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0f73e486-c9ca-4f2c-b633-022d21cafa79/smartmockups_l51tzwv3.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + ShipStation</image:title>
      <image:caption>Best if you use a third-party logistics company for fulfillment ShipStation integrates with literally every 3PL provider I’ve ever encountered and it makes fulfillment by a third-party really seamless for Squarespace shop owners.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/a8b80cff-40ff-47d4-9747-bdf80959aa66/Untitled+design+%289%29.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Squarespace POS app + Square card reader</image:title>
      <image:caption>Best if you’re selling online AND in person The free Squarespace app allows you to basically run your business from anywhere and have full visibility into things like orders and inventory. You can accept mobile payments, scan shipping labels, fulfill orders, update stock levels and more - all from your phone or tablet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/8f716fb3-62b3-4ac3-88be-3f512eea2fb1/smartmockups_l51tok2g.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Squarespace Scheduling</image:title>
      <image:caption>Best for in-person or virtual meetings, events or workshops that require payment and/or registration Squarespace’s add-on Scheduling works really well and the thing I like most about it is that all of the language can be modified to suit whatever it is you do. You can even create packages of courses and sell gift certificates or subscriptions for any of your events, webinars or classes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3c0b4359-36bf-46cb-9cc5-735a2c44f89f/smartmockups_l51tr0js.png</image:loc>
      <image:title>Blog - The Best Technology Combos for Your eCommerce Business - Squarespace + Podia</image:title>
      <image:caption>Best for online courses, coaching, memberships or communities Podia is great at the items above but it’s also not too shabby if you’re selling digital products making it a great all-inclusive add-on to Squarespace. Podia is rare in that it is very feature-rich but still super simple for you (and your customers!) to use. It’s easy to create bundles of your products or services and market them using the built-in tools.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/12-ways-to-build-a-more-empathetic-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-set-up-an-affiliate-program-for-your-squarespace-shop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0710c759-a885-4a99-b970-105f94abb667/smartmockups_l3dm2h3e.png</image:loc>
      <image:title>Blog - How To Set Up an Affiliate Program for Your Squarespace Shop - Make it stand out</image:title>
      <image:caption>You can try Peach’s free for 14 days. After that, their referral software is $49-149/mo and the affiliates one is $59-$199. Well worth the price for either one or both for how powerful these tools are!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-create-a-custom-order-form-for-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/191f71cb-0dba-4d40-9e89-019eff3dcb54/Custom%2BPricing%2B%2B%281%29-min.png</image:loc>
      <image:title>Blog - How To Create a Custom Order Form for Squarespace - Make it stand out</image:title>
      <image:caption>Custom Pricing Rules are Magic</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-use-unsplash-to-curate-your-website-images</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1651100297291-7PSJMB18WTOR4U18GLM7/Home+Baked+Goodness.png</image:loc>
      <image:title>Blog - How to Use Unsplash to Curate Your Website Images - Home Baked Goodness</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1651100297957-ZFZQWGC250LKEEI0TG6R/Foodie+Fun.png</image:loc>
      <image:title>Blog - How to Use Unsplash to Curate Your Website Images - Foodie Fun</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1651100299019-AGRV681MZSDJ3CDDKR9E/Fine+Dining.png</image:loc>
      <image:title>Blog - How to Use Unsplash to Curate Your Website Images - Fine Dining</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1651100530371-1KJ0AVJ1UUCE2QXBSW42/Farm+to+Table.png</image:loc>
      <image:title>Blog - How to Use Unsplash to Curate Your Website Images - Farm to Table</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/its-time-to-make-the-move-to-sustainable-ecommerce-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/25acbd05-2a61-410a-8e94-e7a9dbb958df/simplyemi2.jpeg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/f638dfe1-8742-45ea-b8f9-039d6e89e0b0/Recycled-Padded-Mailer-Stickers.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Remove bubble wrap as a layer</image:title>
      <image:caption>Replace with: Padded, Recycled Mailer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0eea2b86-eb4d-46df-908d-f31dee3bbdbe/Tissue-with-Custom-Box-1200x1200px_b.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Ditch the cellophane &amp; wrapping paper</image:title>
      <image:caption>Better pick: Compostable Tissue Paper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1789960b-529a-4eee-bc64-10f5e67e299f/Frame_42.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/7a5440a4-2fb9-4916-baeb-e0dd511e8694/Compostable-mailer-with-Stickers-_-shipping-label-1200-x-1200px_.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ae7bb36f-5f3d-46c8-8a3f-8731fd989fe8/Expandable-Kraft-Mailers-1200-x-1200px_.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Replace plastic poly mailers with earth-friendly options</image:title>
      <image:caption>Ideas: Compostable Mailers Kraft Mailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/0e31ba63-ee24-48f9-9082-2f597bb11951/Recycled-mailer-with-Stickers-1200-x-1200px.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Use pre-used materials (like plastic or paper)</image:title>
      <image:caption>Ideas: Recycled Mailer Bags Compostable Tissue Paper</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/717f742e-0698-4fcd-a2ef-7aa30837e183/Tissue_folded_with_sticker_inspo_copy.jpg</image:loc>
      <image:title>Blog - It’s Time to Make the Move to Sustainable eCommerce Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/8-ways-to-make-your-small-business-look-big-online</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-sell-bundles-kits-on-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1649871866761-ZQT0WRB547ABFJ8GMRH1/unsplash-image-dcPNZeSY3yk.jpg</image:loc>
      <image:title>Blog - How to Sell Bundles &amp;amp; Kits on Squarespace - Make it stand out</image:title>
      <image:caption>This kit could contain the box, the string, the liner, AND all the individual chocolate pieces.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-move-etsy-shop-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/85e83c25-c5aa-4afe-a121-697eb5a06742/eCommerce+web+design+-+kristineneil.com+27.jpg</image:loc>
      <image:title>Blog - How to Move Your Etsy Shop to Squarespace - Make it stand out</image:title>
      <image:caption>Imagine this is tea and I’m spilling it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/e7dd3415-c6b5-4381-9070-becd8498e864/How+to+Move+Your+Etsy+Shop+to+Squarespace.png</image:loc>
      <image:title>Blog - How to Move Your Etsy Shop to Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/a366c8cd-1d7d-4f81-a771-0af346db3155/Squarespace+eCommerce+Web+Design+-+kristineneil+%286%29.jpg</image:loc>
      <image:title>Blog - How to Move Your Etsy Shop to Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-connect-your-squarespace-shop-to-instagram</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1614380380870-L17JOY2TCXBVZ141DE07/PLANOLY-Linkit+Landing+Page</image:loc>
      <image:title>Blog - How to Connect Your Squarespace Shop to Instagram</image:title>
      <image:caption>Image Caption: linkit by Planoly, which is my fave. When I was active on social media back in the day, I loved being able to visually plan content on Planoly and the linkit tool is a free add-on that can help you drive major traffic to your site by creating a clickable gallery of your Instagram posts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/the-best-upsell-you-can-offer-is-a-bundle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/my-favorite-source-for-custom-ecommerce-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ffd91419-b4ea-4303-8411-2e1513fe7213/%40jennavandenbrink.jpg</image:loc>
      <image:title>Blog - My Favorite Source for Custom eCommerce Packaging - Creative, Mix &amp; Match Packaging Options</image:title>
      <image:caption>Packaging isn’t a one-size-fits-all situation! What works for you is going to be based on what you’re shipping, how you need to package it and, ultimately, what suits your brand. With noissue you can combine just the right items for you and they’ll all work great together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/543da46f-eca2-4911-82c0-d6440d6e84fb/%40soulandfireuk.jpg</image:loc>
      <image:title>Blog - My Favorite Source for Custom eCommerce Packaging - Low Order Minimums</image:title>
      <image:caption>One of the biggest reasons why startups and small businesses default to free boxes over custom packaging is because it used to just require too much upfront committment and cost. But if want to try things out with, say, just 25 custom boxes to start you can do just that!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/3024f9a4-e37c-467c-b100-b05c76ee54ee/%40perlcosmetics.jpg</image:loc>
      <image:title>Blog - My Favorite Source for Custom eCommerce Packaging - Easy Design Tools</image:title>
      <image:caption>The easy design editor makes it super simple to create cool patterns out of your logo or customize any product. There are also some pre-designed items that you can add like simple kraft boxes or mailers - great to mix and match with some of your own custom elements like tissue paper or cards. noissue also has a pre-press team that will make sure your design is going to print perfectly!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/e9563ed1-2ea4-433c-a4c8-2d4bf73eea40/%40thehouseofsummer.jpg</image:loc>
      <image:title>Blog - My Favorite Source for Custom eCommerce Packaging - Sustainable Products</image:title>
      <image:caption>Everything - seriously, every single thing - in noissue’s product lineup is either compostable, recycled, or reusable. They are very transparent about their supply chain and sourcing which is super rare in the print industry, especially at this price point. Eco-friendly packaging is something online customers are looking for and you can proudly feature that you ship using earth-friendly materials on your website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/067f5954-27e8-40b1-bd73-310168388681/smartmockups_kzpv7ipe.png</image:loc>
      <image:title>Blog - My Favorite Source for Custom eCommerce Packaging - Noissue offers eCommerce packaging that not only protects your products and promotes your brand - it’s all super earth-friendly!</image:title>
      <image:caption>Ready to add custom packaging to your eCommerce arsenal? Click below to check out my fave source! It’s a small investment that is so worth it!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-plugins-an-ecommerce-pro-uses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ef5aa5fc-4183-4153-bd17-c2306a5a0648/MacBook%2BM.jpeg</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Squarespace Split Footer</image:title>
      <image:caption>Paid ($30) You know I love a great website footer and this plugin offers a cool way to incorporate a sign up box or other CTA so that it doesn’t get lost in the crowd. The mockup shows the section sticking out as a way to highlight it but you can also keep it level with the rest of the content for a more streamlined look and use different color backgrounds to differentiate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/17dc5766-da6d-4338-8b23-f7ed0b578453/swatches-plugin.png</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Product Color Swatch Variant Plugin</image:title>
      <image:caption>Paid ($59) This is a great plugin if you want to be able to visually represent the color options for your products versus just having them in a drop-down list. It can be as simple or as advanced as you like; you can use either basic color names or hex codes for simple things but also upload your own images to use as swatches which works great for things like patterns and textures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1644252177280-79MK32S32ML4GGRBV4SL/smartmockups_kzcxa4dq.png</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Peach’s Affiliate Plugin</image:title>
      <image:caption>This is really more of a whole software/program than just a basic old plugin but if you’re wanting to add affiliate marketing to your Squarespace website, this is the best out there. No other tool integrates as seamlessly with Squarespace and users always give it rave reviews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/2296cae5-5a3d-48d0-b8db-7d222ffb337a/mini+cart.gif</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Squarespace Mini Cart</image:title>
      <image:caption>Paid ($50) Hello, cute little cart! This plugin changes the cart into a sleek, minimal pop-up in the corner of your screen but I also really like that you can customize the text that shows up at the top of the mini cart. This is the perfect place to highlight free shipping offers to encourage higher cart values.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d6c0c12d-d0ae-436e-aae8-5e7698feb36c/Mega%2BMenu%2BGIF+%281%29.gif</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Mega Menu for Squarespace 7.1</image:title>
      <image:caption>Paid ($10) As much as I sometimes favor keeping things simple up top, there are other times when you just need a mega menu. This one is one of my go-to options because it’s easy to use and it works really well. Mega menus are perfect for larger shops that have a lot of categories so that you don’t have to have huge drop-down menus but they also work to just make your navigation more visually appealing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/f091ecb0-fefc-477b-90be-7f782b8109ba/notifications.gif</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Notifications Plugin</image:title>
      <image:caption>Paid ($60) You know those chat bots that automatically popup little messages to you? This is kind of like that except you don’t have to actually chat!  This plugin allows you to publish up to 6 different notification messages and even add images &amp; links to each notification. This could be useful if you want to make sure customers don’t miss new features, services, or products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/7fe7a526-e1a1-4d26-a1eb-d871154654a0/cart_icon.png</image:loc>
      <image:title>Blog - Squarespace Plugins an eCommerce Pro Uses - Custom Squarespace Cart Icon</image:title>
      <image:caption>Free! If the traditional shopping cart look doesn’t really match your brand, this plugin is the answer! You can use any custom graphic and even customize the text. So if you want to refer to your shopping cart as a backpack or a tote or a bag - you can just go right on ahead!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-price-your-ecommerce-shipping-options</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/3-mistakes-new-online-sellers-make</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/what-are-all-the-things-you-can-sell-on-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/5-ecommerce-trends-you-cant-afford-to-miss-out-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-manage-ecommerce-returns-on-your-small-business-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1641331004775-9XAE51RE1HJHPMKR47PI/returns-1.png</image:loc>
      <image:title>Blog - How to Manage eCommerce Returns on Your Small Business Website - Sample Aftership Returns Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1641331004041-C0XXL7UUC5LEKZYQNBBD/returns-2.png</image:loc>
      <image:title>Blog - How to Manage eCommerce Returns on Your Small Business Website - Sample Aftership Returns Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1641331003746-GL2SRJGEMHJEF1HHZ9P2/returns-3.png</image:loc>
      <image:title>Blog - How to Manage eCommerce Returns on Your Small Business Website - Sample Aftership Returns Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1641331003526-FKJOS8KG8I0XU5ZOKMCZ/returns-4.png</image:loc>
      <image:title>Blog - How to Manage eCommerce Returns on Your Small Business Website - Sample Aftership Returns Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/ff2af4a7-4ab4-4f5f-a654-a09b1b4c9de1/Screenshot+1-4-2022+12-17-11+PM.png</image:loc>
      <image:title>Blog - How to Manage eCommerce Returns on Your Small Business Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/how-to-decide-between-sales-discounts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/d47073c3-f8f3-409f-b7b2-fe1e18431996/How+to+put+a+product+on+sale+on+Squarespace</image:loc>
      <image:title>Blog - How To Decide Between Sales &amp;amp; Discounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/17b456de-fc26-4d2b-868c-cb5c2aa7dd28/How+discounts+display+at+checkout+on+Squarespace</image:loc>
      <image:title>Blog - How To Decide Between Sales &amp;amp; Discounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/email-marketing-platform-showdown-convertkit-flodesk-squarespace-email-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/e318c2ea-c6ef-4a66-a186-9cddc6b4a2d5/Squarespace+Email+Campaigns</image:loc>
      <image:title>Blog - Email Marketing Platform Showdown (ConvertKit vs. Flodesk vs. Squarespace Email Campaigns) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1f0fb94a-38cc-4653-a209-b82a8775e7af/Using+Flodesk+with+Squarespace</image:loc>
      <image:title>Blog - Email Marketing Platform Showdown (ConvertKit vs. Flodesk vs. Squarespace Email Campaigns) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/10dd230e-9a3f-4fe5-af10-e7aa5a1251fe/Convertkit+for+Squarespace+eCommerce</image:loc>
      <image:title>Blog - Email Marketing Platform Showdown (ConvertKit vs. Flodesk vs. Squarespace Email Campaigns) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/all-about-squarespace-shipping-labels</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/93a5508f-e0c7-4f6f-bac6-ada783862b08/Untitled+design.png</image:loc>
      <image:title>Blog - All About Squarespace Shipping Labels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/pricing-product-lineup-strategies-for-sustainable-business-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/cc9260e1-c30d-4583-9d38-709a783ac3f1/Squarespace+eCommerce+Web+Design+-+kristineneil.com+sq+%289%29.png</image:loc>
      <image:title>Blog - Pricing &amp;amp; Product Lineup Strategies for Sustainable Business Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/43a7c5a5-8a7f-4d4d-852e-36f2e59f58de/eCommerce+web+design+-+kristineneil.com+69+Square.jpg</image:loc>
      <image:title>Blog - Pricing &amp;amp; Product Lineup Strategies for Sustainable Business Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1597984117731-F18PFHIPOMEMWCKZ4TOK/Understanding+how+buyers+make+decisions</image:loc>
      <image:title>Blog - Pricing &amp;amp; Product Lineup Strategies for Sustainable Business Growth</image:title>
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      <image:title>Blog - Pricing &amp;amp; Product Lineup Strategies for Sustainable Business Growth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/03819142-f456-4a11-94ba-f690c31dc90b/Squarespace+eCommerce+Web+Design+-+kristineneil.com+sq+aug+%285%29.png</image:loc>
      <image:title>Blog - Pricing &amp;amp; Product Lineup Strategies for Sustainable Business Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/74755e13-516a-4967-929d-0e0bf4a1fa5e/Set+up+local+pickup+on+Squarespace</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/45924860-07f0-4319-b855-38ae5bff67bd/Best+shipping+extension+for+Squarespace</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/41a04af8-14ae-4c45-a450-8044378b38d3/Using+printful+with+Squarespace</image:loc>
      <image:title>Blog - 3 Ways to Crush This Holiday Selling Season with Your Squarespace eCommerce Website - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Choosing Squarespace</image:title>
      <image:caption>As a small business owner, you have a lot of choices that you’re going to need to make. But it’s the first one that’s arguably the most important. To me, choosing Squarespace for eCommerce is a no-brainer but I want to help you get all the facts so you can decide for yourself. Why I Love Squarespace for eCommerce Squarespace vs. Shopify: Which is best for small business? Built-In Features for Selling on Squarespace What are all the things you can sell on Squarespace? What eCommerce Platform am I Recommending Most These Days? 3 Squarespace eCommerce Myths What does it cost to start an eCommerce website in 2021?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630939561237-LOMAGW6ZR8L7429IX9Q5/Squarespace+eCommerce+Web+Design+-+kristineneil.com+sq+%2830%29.png</image:loc>
      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Early Decisions</image:title>
      <image:caption>Some of the early decisions in the eCommerce web design process are things you can set and forget but even simple things can help make sure you’re set up for success moving forward. 3 Mistakes New Online Sellers Make The Best eCommerce Templates for Squarespace Which Squarespace Plan is Right For You? Legal Checklist for New eCommerce Businesses How To Set Up a Privacy Policy &amp; Terms of Service On Your Website How to Choose an eCommerce Merchant Processor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630938094671-KBOX0ZDJ6MQJ7NG5GPF0/eCommerce+web+design+-+kristineneil.com+36+Square.png</image:loc>
      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Map Out a Winning eCommerce Strategy</image:title>
      <image:caption>I wish I could tell you that eCommerce was as easy as making a website public and watching the money roll in but the reality is you need a solid eCommerce strategy in place to keep things on track. These simple and straightforward resources are here to help! Should you offer free shipping? 8 Tips for Designing an Impressive eCommerce Home Page How to Make a Great FAQ Page (and What to Put On It) Customizing Your Store's Email Notifications How to Create a Seamless Checkout Experience 6 Steps to Creating an Effective Online Store</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1629237224703-5JT77CBVZTU1YYOGT1JC/Squarespace+eCommerce+Web+Design+-+kristineneil.com+sq+%2813%29.png</image:loc>
      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Go above &amp; Beyond</image:title>
      <image:caption>The difference between ho-hum and fabulous is usually just paying attention to the little details that your competition most definitely missed. Don’t worry - I’m going to make sure that you’re prepped and ready to crush it and stand out from the crowd. How to Map Your eCommerce Customer Journey in 2 Simple Steps 7 Ways to Build Trust (and Boost Sales) on Your eCommerce Website Website Tips from an eCommerce Pro How to Optimize Your Squarespace Product Pages 12 Ways to Build a More Empathetic Brand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630939920398-FDBB12J4IB47O5580H76/Squarespace+eCommerce+Web+Design+-+kristineneil.com+sq+%2838%29.png</image:loc>
      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Launch With Confidence</image:title>
      <image:caption>Launch day doesn’t have to be nerve-wracking! You can sell on Squarespace with confidence when you know your site is on point from all angles. Squarespace &amp; SEO eCommerce Pricing Strategies Minimalist's Guide to Squarespace Sales &amp; Marketing Extensions Squarespace eCommerce Launch Checklist</image:caption>
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      <image:title>Blog - The Ultimate Squarespace eCommerce Guide - Manage the day-to-day</image:title>
      <image:caption>To me, once your site is up and running is when the fun really begins! You can build new features, add new products and continue to refine the experience - all decisions you can back up with data. Order Fulfillment 101 How to Sell on Instagram 4 Post-Sale Emails Every eCommerce Site Needs Crash Course Into the Squarespace Commerce Analytics Panel 4 Things You Can Do Today to Boost Website Sales</image:caption>
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      <image:title>Blog - More Great Squarespace eCommerce Templates</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630704279499-Q80H78BKTKQIZGX15DZ3/Vibrant+eCommerce+template+for+Squarespace</image:loc>
      <image:title>Blog - More Great Squarespace eCommerce Templates</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630705917451-J3TVUCAJBWTIWOFE1RMW/Custom+eCommerce+Squarespace+Template</image:loc>
      <image:title>Blog - More Great Squarespace eCommerce Templates</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630706997163-L3AH927NJ1Z6CZ1L6LVN/Minimal+eCommerce+Template+for+Squarespace</image:loc>
      <image:title>Blog - More Great Squarespace eCommerce Templates</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630707348581-RFVAQ97MOOMZBQB6V1LR/eCommerce+Templates+for+Squarespace</image:loc>
      <image:title>Blog - More Great Squarespace eCommerce Templates</image:title>
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  <url>
    <loc>https://kristineneil.com/blog/4-things-you-can-do-today-to-boost-website-sales</loc>
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    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630003153323-Z6QERXU8BAKW76JX84CR/How+to+add+a+Sale+tag+to+Squarespace+products</image:loc>
      <image:title>Blog - 4 Things You Can Do Today to Boost Website Sales - Make it stand out</image:title>
      <image:caption>What sale items look like on Squarespace.</image:caption>
    </image:image>
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  <url>
    <loc>https://kristineneil.com/blog/how-to-send-delivery-confirmation-messages-with-squarespace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1630357409445-9MY6PXEAFD4UG6VLEA8I/Custom+order+delivery+emails+for+Squarespace</image:loc>
      <image:title>Blog - How to Send Delivery Confirmation Messages with Squarespace - Make it stand out</image:title>
      <image:caption>Using Zapier to send simple order delivery confirmation messages from Squarespace + Easyship</image:caption>
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    <loc>https://kristineneil.com/blog/legal-checklist-for-new-ecommerce-businesses</loc>
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    <loc>https://kristineneil.com/blog/3-squarespace-commerce-myths-busted</loc>
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    <loc>https://kristineneil.com/blog/web-design-trend-the-mega-footer</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1629243517241-KUBV85SMXIQ8SIDN0ECQ/mega+menu+example.gif</image:loc>
      <image:title>Blog - Web Design Trend: The Mega Footer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1629243587270-7RXMD7IKAPW19CJDKIF2/squarespace+mega+footer.jpg</image:loc>
      <image:title>Blog - Web Design Trend: The Mega Footer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://kristineneil.com/blog/squarespace-discount-rules</loc>
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    <lastmod>2025-05-13</lastmod>
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  <url>
    <loc>https://kristineneil.com/blog/ux-tips-for-every-phase-of-the-ecommerce-journey</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717499621-8LITQ7U2PUDZJLI3HPWG/eCommerce+Home+Page+Ideas</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>Since I know that most people’s first question is really going to be why they should even care to buy from Fake Plant Co. versus just hitting up their local big box store I would address that head on in the header section above the fold. In this case, I added it to the copy along with a compelling tagline. Right away, it's made clear to visitors that Fake Plant Co. will provide them with more personalized service at lower prices than they could get somewhere else. That takes care of quickly answering a couple big objections right up front!  After that, I think people would be most interested in just getting an idea of what type of plants are available so I would make sure that the top navigation (the links at the top of every page) feature the shop categories. Now, when someone new lands on the homepage I know that I’m giving them what they need to know without them having to do any scrolling or clicking which is great!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717619709-JBDM41J89DXU3OWVJNX7/What+should+I+put+on+an+eCommerce+home+page%3F</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>On the homepage, I would turn the things I want people to know into an easily scannable list. It doesn’t take a lot of words to help people learn about the company or address concerns or objections. In this section that I would include about midway down my home page, I turn questions I know a lot of people have while considering a purchase into features. This section has fewer than 50 words but has a major impact in moving people towards making a purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717692478-ZZJDNZ407UAAV9IN4FFJ/How+to+use+freebies+to+convert+eCommerce+customers</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>Another feature that I could incorporate that would help people who are still pondering a purchase is a section that provides access to a free PDF guide that covers all the types of plant that Fake Plant Co. sells and helps people identify good picks based on lighting conditions, care needs and whether the plants are safe around kids or pets. Not only does information like this help people feel confident about their purchase it’s also a great way to build an email list!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717772224-TUCWLJGK5SADKB0BPWZI/how+to+create+shop+subcategories+on+Squarespace</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>Since in this phase it’s important to make sure that people can easily find the products they are looking for, I would make sure that each of my products was assigned a category (and a subcategory, too, if that’s relevant). On Squarespace you can have up to three levels of nested categories to help people quickly find exactly what they’re looking for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717869003-8CTB4V30AJFF6VHYJAZE/Customizing+Squarespace+product+pages</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>It can also be beneficial to repeat any brand promises that you may have made early on in the customer journey right on the product page where customers can see them without having to click away. Because I think that some people may still be a bit nervous about buying plants online, I referenced Fake Plant Co’s “Plant Happiness Guarantee™” right in the product description. I obviously would have detailed this elsewhere on the site (home page, FAQ page) but just referencing it here would be a good reminder to shoppers that their satisfaction is important to Fake Plant Co.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628717916295-09QMGGMO5XAD1UIBNG15/follow+up+email+ideas+for+eCommerce+customers</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>Since I already have all my customer’s data right inside Squarespace, sending super targeted post-purchase emails to customers using Squarespace Campaigns would be a no-brainer. Big companies rarely follow up on purchases in such a personalized way so it’s a great opportunity to use the tools at your disposal to easily connect in a meaningful way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1628718022971-U2D3ZQMR5M1SZM5EA7PW/How+do+I+use+Squarespace+to+sell+memberships</image:loc>
      <image:title>Blog - UX Tips for Every Phase of the eCommerce Journey - Make it stand out</image:title>
      <image:caption>I think some of the most successful small businesses think beyond simple eCommerce transactions and consider ways to build lasting relationships with their customers. Fake Plant Co. could leverage Squarespace’s membership areas technology to provide super-personalized service with a side of bonus recurring revenue! Win-win!</image:caption>
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      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399480514-Y2640Z204ZT3KJJ00QOT/eCommerce+Home+Page+Tips</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399542153-OF6KE4RDUN2XZELAC7AU/How+to+make+an+eCommerce+home+page</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399619570-ULUAACSWUM8T26SOEBX8/Home+page+design+tips</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399727589-ISRM2NUV4I7CGBM49U6Y/How+to+make+a+Squarespace+home+page</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399805552-0K9G8VC6YEKXAJG4QLAR/Pop+up+sign+up+form</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399882551-E9AGTY376BADRZZXAYL7/add+a+sign+up+form+to+Squarespace</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1626399946013-VL5O1MS6DD2U95OY9YP8/navigation+tips+for+eCommerce+websites</image:loc>
      <image:title>Blog - 8 Tips for Designing an Impressive eCommerce Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Order Fulfillment 101 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Easyship Dashboard</image:caption>
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      <image:title>Blog - Crash Course: The Squarespace Commerce Analytics Panel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Crash Course: The Squarespace Commerce Analytics Panel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-05-13</lastmod>
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      <image:title>Blog - Built-In Features to Help You Sell on Squarespace - Related Products</image:title>
      <image:caption>Show Related Products to help people discover new things!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1624910267295-UWL7NQPN7T3TQ8ZIHV7W/How+to+pre-sell+products+on+Squarespace</image:loc>
      <image:title>Blog - Built-In Features to Help You Sell on Squarespace - Product Waitlists</image:title>
      <image:caption>Use Product Waitlists for waitlists… or pre-orders on Squarespace!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1576540048312-BHD2JONSE5IYI5C5I0LB/Screen+Shot+2019-12-16+at+3.29.14+PM.png</image:loc>
      <image:title>Blog - Built-In Features to Help You Sell on Squarespace - Limited Availability Labels</image:title>
      <image:caption>Use Limited Availability Labels to show product scarcity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1624911749181-Z6K0XFGTZUJ1LCUZIH1Z/Create+gated+content+on+Squarespace</image:loc>
      <image:title>Blog - Built-In Features to Help You Sell on Squarespace - Member Areas</image:title>
      <image:caption>Use Member Areas to create gated content on Squarespace.</image:caption>
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    <loc>https://kristineneil.com/blog/squarespace-vs-shopify-which-is-best-for-small-business</loc>
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    <loc>https://kristineneil.com/blog/how-to-set-up-local-pickup-or-curbside-delivery-on-squarespace</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
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      <image:title>Blog - How to Set Up Local Pickup or Curbside Delivery on Squarespace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1624042068148-FMOHFEPK6V2QOURPW6SE/How+to+set+up+in+store+pickup+on+Squaresapce</image:loc>
      <image:title>Blog - How to Set Up Local Pickup or Curbside Delivery on Squarespace - Make it stand out</image:title>
      <image:caption>What you see when setting up an in store pick up option</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1623188735152-0T8LA3TFRBNXHJJD69JD/How+to+pick+a+Squarespace+template</image:loc>
      <image:title>Blog - How to Pick The Right Squarespace Template for Your eCommerce Site - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1623189015516-FAR1LGN8POLKPN1LOY5Z/Best+Squarespace+templates+for+eCommerce</image:loc>
      <image:title>Blog - How to Pick The Right Squarespace Template for Your eCommerce Site - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://kristineneil.com/blog/step-by-step-guide-how-to-set-up-your-first-online-shop</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1600383667868-DK7ZGNZWBMM451CVML52/How+to+create+a+shop+on+Squarespace</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1600383861838-PDIZ17AI5O7D3NBPRQG3/how+to+set+up+a+simple+ecommerce+brand</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1600383711110-TLHQ6T3M96Y8TAP1EFMK/Setting+up+a+squarespace+shop</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1620496406790-69IFJOXHWWHJWRW2XODC/Guide+to+setting+up+a+squarespace+shop</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1620496410147-1MEKBB7LRKIBE7RJSUCO/How+do+I+create+an+eCommerce+website+on+Squarespace%3F</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1622141799337-43WF16WYREJADM4PGIIX/Step-by-step+guide+to+setting+up+an+ecommerce+website</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1620672713176-WX157QYS7YJZNSBLC86N/eCommerce+web+design+-+kristineneil.com+152+Square.png</image:loc>
      <image:title>Blog - A Step-by-Step Guide on How to Set Up Your First Online Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://kristineneil.com/blog/how-to-set-up-product-specific-email-automations-with-squarespace-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1622923699810-8CB7SFY2FK9GLKV4SNW1/How+to+set+up+a+triggered+email+in+Squarespace</image:loc>
      <image:title>Blog - How to Set up Product-Specific Email Automations with Squarespace Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1622923257174-MOLV04GW8YKAUOTU8RI5/Email+automations+on+Squarespace</image:loc>
      <image:title>Blog - How to Set up Product-Specific Email Automations with Squarespace Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1622923378973-YTKATOTJQ38UYUBJ5REQ/eCommerce+Email+Automations</image:loc>
      <image:title>Blog - How to Set up Product-Specific Email Automations with Squarespace Campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1622923557394-T8501ABCU71MD03T7GSO/Screenshot+6-4-2021+4-33-49+PM.png</image:loc>
      <image:title>Blog - How to Set up Product-Specific Email Automations with Squarespace Campaigns - Make it stand out</image:title>
      <image:caption>Here are some automations I have set up on my own site.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://kristineneil.com/blog/squarespace-ecommerce-launch-checklist</loc>
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      <image:title>Blog - Feature Review: Squarespace Member Areas</image:title>
      <image:caption>p.s. Since writing this post, the “One-Time” option is now called “Set Amount” and it allows you to charge members to pay your membership fee either all at once or in installments! Check out more about this here.</image:caption>
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      <image:title>Blog - Should You Offer “Buy Now, Pay Later” Options on Your eCommerce Website?</image:title>
      <image:caption>Here’s one of my faves, Sephora - letting me know that this $450 wrinkle serum can be mine for 4 easy payments of just $122.50!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc9a0658101a7767998c198/1601597315413-PSH9X9KTQ8RRGMTD9GTP/How+do+I+add+Afterpay+to+my+website%3F</image:loc>
      <image:title>Blog - Should You Offer “Buy Now, Pay Later” Options on Your eCommerce Website?</image:title>
      <image:caption>Here’s Anthropologie encouraging me to buy this super cozy looking blanket at the low, low price of just 4 interest free payments of $37.</image:caption>
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      <image:title>Blog - Should You Offer “Buy Now, Pay Later” Options on Your eCommerce Website?</image:title>
      <image:caption>And it’s not just luxury or premium brands getting in on the action. Here’s Walmart letting me know that this super big TV can show up at my door for just $74/mo. It’s enough to make you want to sort prices from high to low, right?</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Should You Offer “Buy Now, Pay Later” Options on Your eCommerce Website?</image:title>
      <image:caption>Another hidden perk offered by pretty much all of the companies doing this right now is that your brand will automatically show up on their list of merchants, right alongside other big names who use the same service. This can be a huge way to get noticed by fresh eyes and help you get some traction if you’re on the smaller side or your brand is completely new.</image:caption>
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