Squarespace complex product variants

Halo Heart

What they sell: Custom lucite cuffs, plus keychains, necklaces & clutches

Challenge: How to manage 16,000 + product variants!!

Solution: At first glance, the inventory lineup Halo Heart offers doesn’t seem like it would be that hard to manage but when you take a few dozen core products, multiply them all by 4 different style options, 3 different sizes and 30+ colors - it’s huge! The solution was to help visitors not feel overwhelmed by all the choices and reorganize the store with tags/categories and the ordering process into simple steps. Some cool advanced features were added like an interactive color picker and dynamic pricing based on the customized product options.

Feedback: “Kristine is amazing! She revamped our business site and gave us exactly what we wanted and asked for. She was professional, kind, respectful of all our changes and questions and made us feel safe to share our designs, passwords and business model with her. We would recommend any business in need of web design to reach out. Her expertise in this field was exceptional. We feel grateful and are proud of the site we created together.”